Tariq Farid

CEO and President of Edible Arrangements International Inc.

More About Me...

Tariq Farid is an American entrepreneur and self made business man and the president and CEO of Edible Arrangements International. Tariq Farid is honored by the International Franchise Association as its Entrepreneur of the Year during its 49th annual convention being held in San Diego at Feb. 16,2009

Edible Arrangements

Edible Arrangements specializes in creating exquisite, hand sculpted, fresh fruit "bouquets”, composed of strawberries, pineapple, grapes, oranges, cantaloupe and honeydew.I am responsible for setting the company's strategic direction and for the licensing of new franchises.

Edible Arrangements® Growth

Edible Arrangements continues to expand throughout the United States, Canada, UnitedKingdom, Puerto Rico, United Arab Emirates, Saudi Arabia, Kuwait and Qatar.

Growth in Puerto RicoIn a culture that values the importance of family and great food the Edible Arrangements concept has been accepted with open arms in Puerto Rico. After the San Juan, Puerto Rico location opened their doors in 2005, residents of the island have been spotting the fruit arrangements everywhere; from local festivals and family gatherings to holiday tables and quinceaneras. With the launch of the Spanish website, a second store open in Caguas and a third coming soon to Bayamon, Edible Arrangements is taking off.

Growth in United StatesEdible

Arrangements launched in Connecticut in 1999 and has been blossoming ever since. Stores continue to expand throughout the United States opening about five stores a week. The demand for creative gift-giving and unique bouquets for special occasions has led to store presence in 45 states and the District of Columbia.

Growth in Canada

Canada continues to see the growth of Edible Arrangements in three provinces; Ontario, Quebec and British Columbia. That number is continuing to grow especially as the Edible Arrangements French website was launched in late 2006, allowing Edible Arrangements to accommodate many French-Canadian customers.
Growth in United KingdomWith the entire country’s focus on the importance of fitness and healthy eating Edible Arrangements couldn’t have entered the United Kingdom at a better time. In early 2006 Edible Arrangements went overseas to Nottingham, UK and two more stores signed on in 2006 in Manchester, UK and Birmingham, West Midlands. With the gift-giving trend on the rise and the emphasis on a healthy lifestyle, Edible Arrangements stores will continue to expand, and continue to make customers smile.

Growth in United Arab Emirates

The steady growth of the U.A.E. has been identified by its ambitious real estate projects, world class sporting events, and a lucrative tourism industry. With fresh ideas and products, Edible Arrangements is a perfect complement to the growth and prosperity seen in this part of the world, and the ideal way to cool down the desert heat. The first Edible Arrangements locations opened in Dubai in December of 2007.
New Product Development
To meet consumer demand for unique product offerings, Edible Arrangements has a team dedicated towards research and design. Once a new creation has passed our detailed testing process, we launch it to the franchise system. As an owner, you would receive a complete launch kit with all the operations, marketing and technology information required for a successful introduction.

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