Tariq Farid

CEO and President of Edible Arrangements International Inc.

More About Me...

Tariq Farid is an American entrepreneur and self made business man and the president and CEO of Edible Arrangements International. Tariq Farid is honored by the International Franchise Association as its Entrepreneur of the Year during its 49th annual convention being held in San Diego at Feb. 16,2009

Edible Arrangements

Edible Arrangements specializes in creating exquisite, hand sculpted, fresh fruit "bouquets”, composed of strawberries, pineapple, grapes, oranges, cantaloupe and honeydew.I am responsible for setting the company's strategic direction and for the licensing of new franchises.

Web based Franchise Operating System

The Socket Franchise Operating System revolutionizes franchise management. Imagine being able to monitor and, more importantly, control every aspect of your business in real-time. Socket literally puts that power at your fingertips.

What’s more, Socket is fully customizable to the specific needs of your business. It was designed to be scalable so it will grow as your business grows. Socket simplifies the nature of running the franchisor business model whether you’ve got one unit or thousands.

Suddenly data collection, corporate communications, administration, new store management, lead management, compliance, and marketing management work seamlessly to provide you with the information you need when and where you need it. Socket can be fully integrated with your POS system. And it includes a Helpdesk module that allows you to track and retain a history of all your dealings with your franchisees. This module in and of itself will enhance your efficiency by several factors.

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