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Edible Arrangements

Edible Arrangements was named one of America’s fastest-growing privately held businesses in America by Inc. Magazine and has been ranked first in its category by Entrepreneur Magazine’s Annual “Franchise 500” Ranking for the past seven consecutive years. In 2011, Edible Arrangements was ranked 9th on Forbes.com ‘Top Franchises for the Money” listing. In February of 2009, Tariq was named “Entrepreneur of the Year” by the International Franchise Association, whose members include more than 1,300 franchise systems, 11,000 franchisees and 500 suppliers. In June 2009 Tariq was awarded the Ernst & Young Entrepreneur of the Year 2009 Award in the Retail and Consumer Products category in Metro New York.

Edible ArrangementsEducationPhilanthropyTariq Farid

Compassion & Generosity

posted by Joan Huwiler December 5, 2017

The holiday season is upon us and I’m taking a moment to reflect and share how Edible and employees from my companies have supported our communities this year.

  • Ten Edible employees – trained in Junior Achievement curriculum – volunteered for JA Day at Highland Elementary School in Wallingford, CT. Working in pairs, they taught JA’s ‘Our Community’ program. Youngsters learned about careers and how all jobs help a community.
  • Employees and franchise owners from across the country donated to Edible Cares™ to help gulf coast franchisees affected by Hurricanes Irma and Harvey. Their generosity, along with a corporate gift, provided nearly $20,000 to franchisees, employees and their families in Texas, Florida, Georgia and Louisiana.
  • $20,000 of fresh fruit was donated in Los Angeles, CA; Dallas TX; Atlanta, GA and New York, NY. More locally, we supported arts, health, food and shelter organizations with product donations like chocolate dipped fruit, Edible to Go® fresh fruit cups and of course, fruit arrangements. Special thanks to the many Edible Arrangements stores who helped with our outreach efforts.

The 3-foot tall, 65-pound Incredible Edible® donated to the Eli Whitney Museum’s Leonard in Bloom Challenge (bottom right), took me back to my roots.  The artists who took part in the Challenge submitted work focused on the beauty of flowers. As you know, it was flowers which seeded my inspiration to design the fresh fruit arrangements.

  • The Edible team delivered over 100 coats to Integrated Refugee & Immigrant Services (IRIS) in New Haven, CT (top right). The coats were donated by employees from the corporate office. IRIS will distribute the coats to resettled refugees.
  • Employees from Netsolace, one of my technology companies, manned the assembly line at Connecticut Food Bank (top left and center & bottom left) to fill food boxes for hungry families.

I am proud of the team’s compassion and generosity to build a better future for our community. It’s true that happiness and peace can be found in acts of kindness.

Edible ArrangementsNews & PressPhilanthropyTariq Farid

The Value of Play

posted by Joan Huwiler October 23, 2017

A school playground and recess are vitally important to children for their fun and relaxation as well as for their good health and well-being.

That’s why I am so pleased to be part of a $240,000 funding effort that will bring the children at the Green Acres Elementary School in North Haven a new place to have fun. On Friday, we participated in a groundbreaking for the new playground. The new playground will replace one that has been at the school for more than 20 years.

The project is being funded entirely by donations from the Tariq Farid Foundation, Quinnipiac University, Green Acres PTA, the North Haven Education Fund and North Haven Rotary Club.

Supporting this playground improvement is a tangible way for my family and I to give back to the community that we call home.

Edible ArrangementsEntrepreneurshipFranchise OpportunitiesNews & PressTariq Farid

WorkinCT: Edible Arrangements had early roots in East Haven

posted by Joan Huwiler September 15, 2017

Media interviews continue to help spread the story about Edible Arrangements. Being featured in segment about Connecticut companies took me back to where it began.  This has been way beyond what I ever dreamed. What a blessing.

WorkinCT: My interview with Amanda Raus

Edible ArrangementsEntrepreneurshipFranchising and FranchiseesNews & PressTariq FaridTechnology

My Podcast interview with Guy Raz

posted by Joan Huwiler August 22, 2017

Over the years I’ve found that media interviews are important and have really helped to spread the story and brand of Edible Arrangements. The interview I did with Guy Raz of “How I Built This” was a thrill.  I’m a fan of public radio and this show. I used to drive around for hours listening to Guy and always have been an admirer of his work. Today as I drive to visit a franchisee, I often tune in and listen to one of his of his podcasts.

This interview was a joyous ride for me.  Take a listen. Let me know what you think.

Edible ArrangementsFranchise OpportunitiesFranchising and Franchisees

Celebrating the Global Expansion of Edible Arrangements

posted by Tariq Farid June 16, 2017

In the early days after creating Edible Arrangements, my goal was really pretty simple. I wanted to create a “WOW” moment for customers. Like all new entrepreneurs, I had dreams of growing the business and hoped that maybe someday our products could be a source of enjoyment for people around the world. 

Fast forward, and I could not be happier that we are launching an aggressive international expansion campaign under the direction of the president of Edible Global, Tony Pavese. We are focusing on the GCC (Gulf Cooperative Council), MENA (Middle East and North Africa) and Southeast Asia markets and our goal is to open as many as 100 locations over the next three years. As part of this initiative we are excited to work with World Franchise Associates to help identify prospective development partners in the markets we are focusing on for growth.

This is a very exciting time to be a part of Edible Arrangements as we continue to evolve the brand and our products. And I am happy about this opportunity for our products to become a source of enjoyment for people across the globe — whether it’s a surprise arrangement arriving for a special occasion, a group of friends grabbing a fresh fruit smoothie together or someone with an entrepreneurial spirit realizing their dream by opening their own Edible store.

When I look back at the growth Edible Arrangements has achieved over the past years I’m humbly reminded of all the amazing and hard-working team members, franchisees and millions of customers that have made it possible for us to get to this point. I remember how excited I was when I created my first fruit arrangement and my first customer said, “WOW.” I am equally excited today as we look forward to increasing our global expansion efforts and having the chance to make people around the world say, “WOW.”.