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Congratulations again to the tremendous Edible Arrangements family

posted by Tariq Farid July 6, 2016

Over a decade and a half later, it seems that things just keep getting sweeter at Edible Arrangements as we were recently recognized by both Entrepreneur magazine and Forbes as a top global franchise, a big win for both our corporate staff and franchisees!

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EntrepreneurshipFranchise Opportunities

Work-Life Balance a perk of Edible Arrangements franchise ownership!

posted by Tariq Farid November 18, 2014

In 2004, Janine and her husband Jerry opened their first Edible Arrangements® store on Long Island, signing a 10-year franchise agreement. Things have gone so well that they have just signed on for another 10 years!

Janine explained why she and Jerry decided to pursue their small business dreams with an Edible Arrangements franchise.

“From the moment I saw my first Edible Arrangement, I loved the concept,” Janine said. “And that hasn’t gone away. Our product is wonderful and always makes people happy.”

Janine also noted that one of the biggest benefits of being a small business owner is that it has provided her flexibility over when she works. The result is a healthy work-life balance and a better quality of life.

“For me, it’s family first,” she said. “Being a small business owner at Edible Arrangements allows me to live this belief, and I am able to consistently spend time with my daughter.”

Despite always being very busy during the holidays, Janine says that the tradeoff of having quality time to spend with her daughter and family on a daily basis is wonderful!

“It is a good way to make a living and I would do it over again,” she noted.

And she has done it again!

In addition to signing on for another 10 years, Janine and Jerry also opened a second Edible Arrangements store in 2007, and have plans to open a third store within a year!

“I am very proud of what we have accomplished with our Edible Arrangements stores,” Janine said with a smile.

Edible ArrangementsFranchise OpportunitiesFranchising and Franchisees

A salute to our newest franchisees and the road they took to get there

posted by Tariq Farid October 9, 2014


If you have been following my blog, you know that I have a soft spot in my heart for the men and women of our armed forces. The sacrifice they make on a daily basis is truly inspirational.

It’s the reason that I have gladly contributed to the International Franchise Association’s VetFran program and we started our own Hero’s Welcome program. Many of our top franchisees are former members of the military who have taken advantage of these programs to become business owners, and I want to make sure that many more have the chance to follow in their footsteps.

Now I am very pleased to announce that we will soon be opening our first Edible Arrangements location on a military base, thanks to the exhaustive efforts of franchisees Laverna and Martinez Alexander. The Alexanders will be opening at Fort Bragg in North Carolina in November. Fittingly, that is the month we celebrate both Veteran’s Day and Thanksgiving.

This will be Laverna’s second Edible Arrangements store and the first for Martinez.

The story of how Laverna became a franchisee, however, is filled with twists and turns and, as she says, a little miracle.

She first became interested in Edible Arrangements in 2008 shortly after she had become a manager at a local jewelers. Laverna stopped by an Edible Arrangements store in Fayetteville, NC, to pick up an arrangement and, she says, “the moment I walked into that store I was moved.”

Laverna says she can’t explain why, but she couldn’t quit thinking about the store. So a few days later she decided to research the company and after discovering it was a franchise, she filled out our short online informational form. Within a few days she found herself on the phone talking to someone from Edible Arrangements named Moussa.

“I was so surprised to get such a quick response,” she said. “We laughed and talked, he asked me a few questions and then told me I was just the kind of person Edible Arrangements was looking for to own stores. I told him I was just fooling around with the idea because I had just started a new job.”

The calls and conversations continued every few weeks. Then, in September of 2008, Laverna was informed that the jeweler was going into liquidation and would be closing before the end of the year.

“What a blow,” she said.

Moussa, on the other hand, told her that it was a great opportunity to come out and visit Connecticut.

“He called me every week,” she said. “I finally told him, ‘let me close this store and maybe I will come early next year.’ ”

Laverna says she was exhausted after the store closed in December, but decided to sign up for a real estate course.

“I thought I would just try it for a while,” she said. “Moussa kept calling weekly to check on me and I was seeing Edible Arrangements everywhere, but I just kept blowing it off.”

Then, in the middle of her real estate courses, Laverna suddenly became ill and had to have emergency surgery. A few weeks later, as she was recovering, her mother told her that another Edible Arrangements was opening across town near Raeford.

“I was shocked,” Laverna remembers. “I stopped and thought to myself, ‘God is trying to tell me something.’ So I prayed, ‘God if this is what you want me to do, then give me the courage and conviction to do it, and I will start and not stop until it is done.’ ”

As soon as she had recovered, Laverna flew to our corporate offices where she toured the office and met some great people.

“I left there knowing this was what I was going to do,” she said. “I started my loan paperwork on June 1, it was approved June 30, and I signed my franchise agreement July 14.”

She opened her first store in February of 2010.

“It has not always been easy,” she admits, “but I am now in the beginning phases of opening my second Edible Arrangements and the first on any military installation ever! I am thrilled. Look at God! Thank you for the opportunity!”

Thank YOU Laverna, for providing yet another example of what makes the Edible Arrangements family so inspiring.


Edible Arrangements veteran program
Franchise Opportunities

The Hero’s Welcome Mission

posted by Tariq Farid March 11, 2013

I’m very thankful to the dedicated men and women who serve our country, as is the entire Edible Arrangements International organization. As I discussed a couple of weeks ago, we recognize the employment challenges some veterans may face upon returning home from deployment or after being discharged. That’s part of the reason for instituting Hero’s Welcome.

We have created a two-path program that provides our veterans the opportunity to achieve success, by one of two ways: Owning their own business as an Edible Arrangements franchisee, or working in one of our stores as a contributing team member with a promising career path.

It’s going to take some hard work and strong initiative to make this happen. One thing we certainly will need is a dedicated group of mentors and coaches amongst our current franchisees to help steer the program along and help our candidates achieve success as new Edible Arrangements franchisees or team members.

If you are a veteran and a member of the Edible Arrangements franchise system who feels qualified to provide such mentorship, and you’d like to help us make Hero’s Welcome a reality, please email us at and we will send you additional information!

I’m beyond exciting for this wonderful opportunity to give back to those who have given so much.

Edible Arrangements veteran program

Jack and Rebecca
Edible ArrangementsEntrepreneurshipFranchise OpportunitiesFranchising and Franchisees

Raising the WOW Factor in the Sunshine State

posted by Tariq Farid March 5, 2012

Jack and Rebecca

After bringing one of our delicious, made-to-order Edible Arrangements bouquets to an event and instantly becoming the center of attention, Jack got an inkling that there might just be something special about this unique brand and its fresh fruit product line. Once he discovered that all EDIBLE ARRANGEMENTS® franchise locations are locally owned and operated, he knew he wanted one of his own. And now, he and his wife Rebecca are opening their third Florida location, in Orange City.

Working for years as a computer technician, Jack now enjoys a more people-centric role, bringing joy to the public on a regular basis. In fact, he moved from New Jersey to Florida in the first place just to be a part of our franchise. He is a franchisee who truly lives by the EDIBLE ARRANGEMENTS® mission –“To Wow You”:

“It comes down to that WOW factor that we always speak about. Nothing beats experiencing it. That will push you more, day after day, to perform and to give to the business. Sometimes I take deliveries myself when I’m short on drivers, and even after five or six years in this business, I still enjoy seeing those beautiful smiles when people open the door, or you walk into the office and they see the basket. This is something that keeps fueling my engine.”

Jack’s positive attitude and entrepreneurial courage have enabled him to succeed as an EDIBLE ARRANGEMENTS® Fruit Expert–so much so that he was recently profiled by Fairwinds Credit Union, the banking institution he works with in Florida. And now, with the new Orange City store—added to locations in Orlando and Lake Mary—his story continues to inspire.