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Holiday Gift Basket
Edible ArrangementsEntrepreneurshipFranchising and Franchisees

The Holiday Gift that Keeps Giving

posted by Tariq Farid December 8, 2016

As we enjoy the holiday season, I am excited to share news of a new line of Edible Arrangements gift baskets and custom swizzle colors.

Once again our incredibly dynamic Edible Arrangements team has made us all say “Wow!”

I know how hard they have worked to make these new products a reality, and I’m grateful to be associated with so many creative and passionate team members who are dedicated to helping us grow in exciting and innovative ways.

In the spirit of the holiday season, and as an advocate for the small business owners that are a part of the Edible Arrangements family, I ask that you might consider shopping small for holiday gifts this year. If there is an Edible Arrangements store in your community (You can find a list here), I encourage you to pop in and explore the new products and other gift options they have. Supporting a local, small business owner is truly a holiday gift that will keep giving.

All arrangements are locally made and fresh to order. The new baskets also feature some of my favorite treats including whole fresh fruit, Pineapple Edible Pops, Gourmet Belgian Chocolate Pops, chocolate Dipped Fruit boxes, Gourmet Shareable Caramel Apples and Fruit Truffles.

Another fun new product option that I’m excited about are the custom swizzle colors. I’m looking forward to sharing some red and green swizzled fruit with family and friends this year!

I wish you all a safe and happy holiday season, and I hope you enjoy these new products as much as we do. Lastly, once again I encourage you to consider shopping small for the holidays by supporting your local Edible Arrangements franchise.


Maurice Welton
Edible ArrangementsEntrepreneurshipFranchising and Franchisees

Saluting Our Veterans

posted by Tariq Farid November 11, 2016

As Veterans Day arrives every year I am reminded of the incredible sacrifices the great veterans of our country have made and continue to make every day. Yet, I am also saddened to think of the many obstacles a large number of them face, unfortunately, as they make the transition from military to civilian life and into the workforce. Continue Reading

Edible ArrangementsEntrepreneurship

Reflecting on a turning point for me and Edible Arrangements

posted by Tariq Farid September 29, 2016

As an entrepreneur, it’s often very easy to get so caught up in the day-to-day whirlwind of business that there is little time for reflection. That’s why I so enjoyed my recent interview with Chris Beier of Inc. magazine.

The interview offered me a chance to revisit the early days of Edible Arrangements. It was a time when we were experiencing dramatic growth and I, as is not uncommon for anyone trying to build a business, was experiencing self-doubt about whether I was the right person to lead the company forward at such an important time.

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IFA Convention Logo 2016
Edible ArrangementsEntrepreneurshipFranchising and FranchiseesTechnology

An exciting opportunity to help shape the future of franchising

posted by Tariq Farid February 24, 2016

The past weekend was a very special one for several reasons.

First, I was privileged to take my place as part of the International Franchise Association (IFA) board of directors at the organization’s annual convention in San Antonio.

As I have said many times, it is the franchise model that has allowed Edible Arrangements to become a global icon while, at the same time, creating opportunities for our many franchisees to become owners of their own businesses and pursue the American Dream. Continue Reading