Edible ArrangementsTariq Farid

Celebrating “Momible” Moments this Mother’s Day

posted by Tariq Farid May 9, 2018

I try to take every opportunity I get to honor my Mother. Throughout my life she was always an incredible supporter. No matter how big my dreams got, she was always there to not only share words of belief and encouragement, but also to lend a helping hand whenever I needed one.

It’s because of her encouraging words and helping hands that Edible ever got started. When everyone told me this idea I had would never work, she gave me the confidence I needed. She always told me that she knew I was headed for something big. When I was in high school trying to get my business off the ground, it was my mom who worked in the shop until I could get home from school. It’s that kind of unwavering support that allowed my dreams to come true.

Fast forward to many years later, Edible is now a flourishing franchise with over 1,200 locations around the world. None of this could have been possible without every piece of advice my mom shared and every hour she spend helping me to assemble my first arrangements. It turns out that moms really do know best, and I’m so glad I listened to mine!

Each year as I reflect on the influential role my mother had in my life, I look for ways to honor her and share her legacy. This year I found a special way to do just that.

Timely for Mother’s Day, you probably noticed that last week Edible kicked off an “ible” campaign to help celebrate both the small everyday victories and life’s most precious moments. As the campaign will show, there are many “ibles” that Edible compasses. Edible is shareible, giftible and lovible. But, my favorite by far is that Edible is momible.

To celebrate this, we visited a place where every day is Mother’s Day. We visited three hospital maternity wards, bringing “Deliveries for Deliveries” to help welcome new bundles of joy in the most lovible and momible way we can, with a sweet surprise!

 

As this video shows, the momible bond is something very special. I’m thankful to have had such a strong one, and I love celebrating these kind of momible moments!

I hope you spend the weekend to honor and cherish the special women in your life in a momible way.

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