EntrepreneurshipTariq Farid

Sharing Growth Strategies With Other Connecticut Business Leaders

posted by Tariq Farid July 25, 2017

I recently had the opportunity to attend an incredible gathering of like-minded individuals for a dynamic event called “90 ideas in 90 minutes!” The Hartford Business Journal brought together executives from the Hartford area to discuss how we grew our businesses and to share the key principles we practice in order to continue to achieve success.

Tariq Farid shares business advice with Connecticut business leadersNine executives from diverse industries including healthcare, marketing, food and beverage, and education gathered to share their 10 best ideas, hence, 90 ideas in 90 minutes! The event was designed to provide other business owners and executives ideas to help them improve their businesses.

These are the 10 ideas that have helped me to succeed in business and continue to expand and grow with Edible Arrangements: Continue Reading

EntrepreneurshipFranchising and Franchisees

JUNE 2017 CELEBRATIONS

posted by Joan Huwiler July 5, 2017

So many things to celebrate in June.  Birthdays, weddings, anniversaries, graduations and of course Father’s Day. Edible Arrangements was there for those special occasions as well as the everyday fresh fruit treats. June was also filled with new store openings, and the renewal of franchise agreements. This infographic shares our news. It rejoices in the hopes and dreams of small business owners across the country.

 

Edible ArrangementsFranchise OpportunitiesFranchising and Franchisees

Celebrating the Global Expansion of Edible Arrangements

posted by Tariq Farid June 16, 2017

In the early days after creating Edible Arrangements, my goal was really pretty simple. I wanted to create a “WOW” moment for customers. Like all new entrepreneurs, I had dreams of growing the business and hoped that maybe someday our products could be a source of enjoyment for people around the world. 

Fast forward, and I could not be happier that we are launching an aggressive international expansion campaign under the direction of the president of Edible Global, Tony Pavese. We are focusing on the GCC (Gulf Cooperative Council), MENA (Middle East and North Africa) and Southeast Asia markets and our goal is to open as many as 100 locations over the next three years. As part of this initiative we are excited to work with World Franchise Associates to help identify prospective development partners in the markets we are focusing on for growth.

This is a very exciting time to be a part of Edible Arrangements as we continue to evolve the brand and our products. And I am happy about this opportunity for our products to become a source of enjoyment for people across the globe — whether it’s a surprise arrangement arriving for a special occasion, a group of friends grabbing a fresh fruit smoothie together or someone with an entrepreneurial spirit realizing their dream by opening their own Edible store.

When I look back at the growth Edible Arrangements has achieved over the past years I’m humbly reminded of all the amazing and hard-working team members, franchisees and millions of customers that have made it possible for us to get to this point. I remember how excited I was when I created my first fruit arrangement and my first customer said, “WOW.” I am equally excited today as we look forward to increasing our global expansion efforts and having the chance to make people around the world say, “WOW.”.

Edible ArrangementsFranchising and Franchisees

Just in time for Father’s Day

posted by Joan Huwiler June 15, 2017

As the country gets ready to celebrate Father’s Day, many fathers and sons still dream of working side by side.  Today, I turned my blog over to Eric Balcerzak, who shares his insights and memories of working alongside his father Ed in their Edible Arrangement stores in Connecticut.   

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My father got into this business after he received an Edible Arrangement as a gift.   After researching the company, he opened his first store in 2004.

By 2015, my father was the owner of four stores operating West Haven, Milford, Bridgeport and Fairfield.  I was 20 years old when I started working in the stores with him.  From the beginning, we had a division of roles and responsibilities in the store.

Working with my dad for 10 years, I got see every aspect of the business.  From cutting and dipping fruit to making arrangements.  When I started, there were maybe 12 choices of arrangements. No apples, just chocolate strawberries. Today, there’s much more personalization  which is good for the customer. Just like any employee, I learned a lot by doing. I got insight and understanding as to why things were done in the business because I was his son.

Two years ago, in the spring, after signing the final papers at Edible headquarters, which would mark my father’s fourth store in the state; we were in the car leaving Wallingford and heading back to Branford. During the drive, my father was saying that he needed to make plans to make me an owner of a store. That’s when I realized I’d proven myself to him.

Sadly, paperwork was never completed. My father died unexpectedly in May 2015. Despite the shock and grief, I kept the business in the family.  I’m the owner of the Milford and West Haven stores.  I sold the other two stores.

I’m in the process of renovating the West Haven store, getting ready to introduce the new product line of fresh fruit smoothies, parfaits and froyo fruit shakes. These products are all part of Edible to Go counter service.  I’m looking forward a grand re-opening to reintroduce the store to the businesses and nonprofits in West Haven.

PhilanthropyTariq Farid

Foundation Donates to Fresh Air Fund to Give Kids Access to Summer Camps

posted by Tariq Farid June 7, 2017

The countdown to summer has begun.  Please join me in a countdown to summer and help give Greater New Haven children a summer full of adventures and opportunities.  Since 1905, the New Haven Register’s Fresh Air Fund, a non-profit, has provided summer experiences to more than 35,000 young people in greater New Haven.

When you give to the  New Haven Register Fresh Air Fund, you are giving children that chance to sit in the sun and laugh, learn and celebrate summer.  Fresh Air Fund campers are the kids who motivate their peers and give back.  They’re the kids who grow into future leaders.  They might establish their own companies, like I did. 

Growing up in West Haven, I benefited from going to summer camp. I believe in giving back and making opportunities available for others, especially children.  Three years ago, The Tariq Farid Foundation made its first donation to the Fresh Air Fund to help send kids to camp.  Recently, the Foundation made another donation.

I believe that when God blesses you, the way to be thankful is to look around and give back.

Help a young person to experience all the fun, friendships and adventures that summer camp offers. Consider a donation to the Fresh Air Fund.  It doesn’t take a lot to make a difference.