Edible ArrangementsFranchising and Franchisees

Just in time for Father’s Day

posted by Joan Huwiler June 15, 2017

As the country gets ready to celebrate Father’s Day, many fathers and sons still dream of working side by side.  Today, I turned my blog over to Eric Balcerzak, who shares his insights and memories of working alongside his father Ed in their Edible Arrangement stores in Connecticut.   

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My father got into this business after he received an Edible Arrangement as a gift.   After researching the company, he opened his first store in 2004.

By 2015, my father was the owner of four stores operating West Haven, Milford, Bridgeport and Fairfield.  I was 20 years old when I started working in the stores with him.  From the beginning, we had a division of roles and responsibilities in the store.

Working with my dad for 10 years, I got see every aspect of the business.  From cutting and dipping fruit to making arrangements.  When I started, there were maybe 12 choices of arrangements. No apples, just chocolate strawberries. Today, there’s much more personalization  which is good for the customer. Just like any employee, I learned a lot by doing. I got insight and understanding as to why things were done in the business because I was his son.

Two years ago, in the spring, after signing the final papers at Edible headquarters, which would mark my father’s fourth store in the state; we were in the car leaving Wallingford and heading back to Branford. During the drive, my father was saying that he needed to make plans to make me an owner of a store. That’s when I realized I’d proven myself to him.

Sadly, paperwork was never completed. My father died unexpectedly in May 2015. Despite the shock and grief, I kept the business in the family.  I’m the owner of the Milford and West Haven stores.  I sold the other two stores.

I’m in the process of renovating the West Haven store, getting ready to introduce the new product line of fresh fruit smoothies, parfaits and froyo fruit shakes. These products are all part of Edible to Go counter service.  I’m looking forward a grand re-opening to reintroduce the store to the businesses and nonprofits in West Haven.

PhilanthropyTariq Farid

Foundation Donates to Fresh Air Fund to Give Kids Access to Summer Camps

posted by Tariq Farid June 7, 2017

The countdown to summer has begun.  Please join me in a countdown to summer and help give Greater New Haven children a summer full of adventures and opportunities.  Since 1905, the New Haven Register’s Fresh Air Fund, a non-profit, has provided summer experiences to more than 35,000 young people in greater New Haven.

When you give to the  New Haven Register Fresh Air Fund, you are giving children that chance to sit in the sun and laugh, learn and celebrate summer.  Fresh Air Fund campers are the kids who motivate their peers and give back.  They’re the kids who grow into future leaders.  They might establish their own companies, like I did. 

Growing up in West Haven, I benefited from going to summer camp. I believe in giving back and making opportunities available for others, especially children.  Three years ago, The Tariq Farid Foundation made its first donation to the Fresh Air Fund to help send kids to camp.  Recently, the Foundation made another donation.

I believe that when God blesses you, the way to be thankful is to look around and give back.

Help a young person to experience all the fun, friendships and adventures that summer camp offers. Consider a donation to the Fresh Air Fund.  It doesn’t take a lot to make a difference.

 

Edible Arrangements Celebrates Veterans
Edible ArrangementsPhilanthropy

Honoring America’s Heroes on Memorial Day

posted by Tariq Farid May 25, 2017

With the approach of Memorial Day and all the summer kickoff backyard barbecues and pool parties, I once again want to take a moment to pause and reflect on the brave men and women who made the ultimate sacrifice for our country.

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Edible Arrangements

A sweet surprise for some special UPS moms

posted by Tariq Farid May 12, 2017

Growing up I saw my mother take on many roles: caregiver, friend, chef, cheerleader, tutor, the list could go on and on. I’ve found that there is no limit to what mothers can and will do for their children to help them succeed. As I’ve shared many times, it is because of the sacrifices and love from my mother that my family and I are able to enjoy the American dream.

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