• advertising
  • Edible brand
  • marketing

After years of planning and hard work by the amazing Edible team, our franchisees and our agency partner Havas, I am very excited to announce that we have officially kicked off our transformation with a new “Edible is ❤ible” campaign. It launches just in time for one of our biggest holidays and the most important day for us all, Mother’s Day.

Continue reading “It’s an Excitible time for Edible”

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  • Connecticut Women's Hall of Fame

In my opinion, there are few things more inspiring than the stories of those who have overcome obstacles or objections to achieve success in whatever walk of life they are pursuing. That’s why I was so excited that Edible® employees recently had the opportunity to participate in an event at our headquarters sponsored by the Connecticut Women’s Hall of Fame that highlighted many such stories involving amazing women from our state.

Continue reading “Celebrating remarkable Connecticut women”

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  • Charity
  • children
  • Edible
  • Non-profit support

As I have written in the past, few things give me as much pleasure as seeing our Edible® team take time to give back to our community.

That was the case on Friday, April 13, when 27 incredible members of our Edible® team partnered with Junior Achievement and served as teachers for the day to 266 students at Dunbar Hill School in Hamden, CT. 

Continue reading “Edible® and Junior Achievement – a partnership driving results”

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  • Edible Arrangements

This has been a month of incredible change at Edible! We recently announced that we are opening a second headquarters in Atlanta, Georgia. This new office marks a huge step in our next phase of growth and I’m very excited to see how this helps Edible grow. Continue reading “Big News! Edible is expanding and opening a second HQ in Atlanta”

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  • American Dream
  • Edible Arrangements
  • family
  • Hall of Fame
  • IFA
  • Mentors

There have been many high points over the course of my entrepreneurial journey, but I can’t think of any that compare to this past Sunday when I was honored with the International Franchise Association’s Hall of Fame Award.

To receive such an incredible honor was humbling.Not long ago I asked a good friend how he was doing and he said, “better than I deserve.” I thought that was an incredible response, and considering what many people are facing, I feel the same way. I am blessed. My LORD has been very merciful and I can never be thankful enough for His blessings.

Tariq Farid Hall of Fame award

Receiving the Hall of Fame award from Jay Duke and IFA Board Chair Shelly Sun.

As I was preparing for the ceremony, I couldn’t help but think of all those that have supported me and influenced me over the years. There are so many people to thank for helping me along the way. It is due to their kindness and generosity of others that I have been able to fulfill many of my dreams.

First, of course, were my wonderful mother and father and all my brothers and sisters.

As many of you know, I arrived with my family in this country as a young boy and we had very little. At 13, I got my first job at a flower shop thanks to the kindness of a small business owner named Charlie Farricielli. If not for him, I likely would have never have had the urge to become an entrepreneur.

Continue reading “Thank You! to all who made this journey possible”

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