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EducationEntrepreneurshipPhilanthropyTariq Farid

Providing Training & Support for Local Refugee Entrepreneurs

posted by Alicia Thompson December 20, 2017

While the refugee crisis has captured news coverage, the state of Connecticut has received displaced people for several years.  This story is about how an investment from several community philanthropists, including the Tariq and Asma Farid Foundation, are giving inspiration to eight refugees who are eager to become food entrepreneurs in New Haven.

The eight, who came from Syria, Afghanistan and Sudan, are participants in a new program called Kitchen Incubator, organized by CitySeed of New Haven. They are training to start a food business. The course also covers subjects in finance, marketing, legal and food safety.

Throughout the 10-week program participants are paired with an experienced mentor in small business management and have access to CitySeed’s commercial kitchen space for food preparation and testing.

On a recent Saturday morning, , participants were busy understanding product development.  Working with their mentor, the participants reviewed the items needed for their own recipes and listed how many of each item was required.

“How many pounds of carrots will you need to buy if you make this dish to serve 10 people? What about the parsley and garlic for the tabouli, how much?” asked the mentor as he typed the ingredients into a spreadsheet.

“Three pounds, four bunches of parsley and three cloves,” replied the woman.

Using the spreadsheet, participants could see the volume of food they need to buy while understanding how to set prices for the product they would eventually sell.  Future lessons include labeling, food safety and testing products with local chefs.

“Food brings cultures and people together,” observed Asma Farid, director of the Farid Foundation. “We hope participants get training and confidence to become food entrepreneurs and hopefully launch their own businesses.”

Edible ArrangementsEntrepreneurshipFranchise OpportunitiesNews & PressTariq Farid

WorkinCT: Edible Arrangements had early roots in East Haven

posted by Alicia Thompson September 15, 2017

Media interviews continue to help spread the story about Edible Arrangements. Being featured in segment about Connecticut companies took me back to where it began.  This has been way beyond what I ever dreamed. What a blessing.

WorkinCT: My interview with Amanda Raus

Edible ArrangementsEntrepreneurshipFranchising and FranchiseesNews & PressTariq FaridTechnology

My Podcast interview with Guy Raz

posted by Alicia Thompson August 22, 2017

Over the years I’ve found that media interviews are important and have really helped to spread the story and brand of Edible Arrangements. The interview I did with Guy Raz of “How I Built This” was a thrill.  I’m a fan of public radio and this show. I used to drive around for hours listening to Guy and always have been an admirer of his work. Today as I drive to visit a franchisee, I often tune in and listen to one of his of his podcasts.

This interview was a joyous ride for me.  Take a listen. Let me know what you think.

EntrepreneurshipTariq Farid

Sharing Growth Strategies With Other Connecticut Business Leaders

posted by Tariq Farid July 25, 2017

I recently had the opportunity to attend an incredible gathering of like-minded individuals for a dynamic event called “90 ideas in 90 minutes!” The Hartford Business Journal brought together executives from the Hartford area to discuss how we grew our businesses and to share the key principles we practice in order to continue to achieve success.

Tariq Farid shares business advice with Connecticut business leadersNine executives from diverse industries including healthcare, marketing, food and beverage, and education gathered to share their 10 best ideas, hence, 90 ideas in 90 minutes! The event was designed to provide other business owners and executives ideas to help them improve their businesses.

These are the 10 ideas that have helped me to succeed in business and continue to expand and grow with Edible Arrangements: Continue Reading

EntrepreneurshipFranchising and Franchisees

JUNE 2017 CELEBRATIONS

posted by Alicia Thompson July 5, 2017

So many things to celebrate in June.  Birthdays, weddings, anniversaries, graduations and of course Father’s Day. Edible Arrangements was there for those special occasions as well as the everyday fresh fruit treats. June was also filled with new store openings, and the renewal of franchise agreements. This infographic shares our news. It rejoices in the hopes and dreams of small business owners across the country.