Every year on the Fourth of July, in the middle of all the backyard celebrations and fireworks displays, I like to pause and take a moment to remember the great men and women who make holidays like this possible. When I moved to America as a child, I was immediately struck by the patriotism and love for this country that is celebrated every Independence Day. I honor and celebrate all the veterans who make this holiday possible. I’d also like to introduce you to some veterans I’m proud to have in our Edible family.
After years of planning and hard work by the amazing Edible team, our franchisees and our agency partner Havas, I am very excited to announce that we have officially kicked off our transformation with a new “Edible is ❤ible” campaign. It launches just in time for one of our biggest holidays and the most important day for us all, Mother’s Day.