• Edible Arrangements
  • father day

As the country gets ready to celebrate Father’s Day, many fathers and sons still dream of working side by side.  Today, I turned my blog over to Eric Balcerzak, who shares his insights and memories of working alongside his father Ed in their Edible Arrangement stores in Connecticut.   

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My father got into this business after he received an Edible Arrangement as a gift.   After researching the company, he opened his first store in 2004.

By 2015, my father was the owner of four stores operating West Haven, Milford, Bridgeport and Fairfield.  I was 20 years old when I started working in the stores with him.  From the beginning, we had a division of roles and responsibilities in the store.

Working with my dad for 10 years, I got see every aspect of the business.  From cutting and dipping fruit to making arrangements.  When I started, there were maybe 12 choices of arrangements. No apples, just chocolate strawberries. Today, there’s much more personalization  which is good for the customer. Just like any employee, I learned a lot by doing. I got insight and understanding as to why things were done in the business because I was his son.

Two years ago, in the spring, after signing the final papers at Edible headquarters, which would mark my father’s fourth store in the state; we were in the car leaving Wallingford and heading back to Branford. During the drive, my father was saying that he needed to make plans to make me an owner of a store. That’s when I realized I’d proven myself to him.

Sadly, paperwork was never completed. My father died unexpectedly in May 2015. Despite the shock and grief, I kept the business in the family.  I’m the owner of the Milford and West Haven stores.  I sold the other two stores.

I’m in the process of renovating the West Haven store, getting ready to introduce the new product line of fresh fruit smoothies, parfaits and froyo fruit shakes. These products are all part of Edible to Go counter service.  I’m looking forward a grand re-opening to reintroduce the store to the businesses and nonprofits in West Haven.

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  • Edible Arrangements
  • Entrepreneur magazine
  • Entrepreneurship
  • Tariq Farid donations

For the 12th year in a row, Edible Arrangements has been ranked in the annual Franchise 500 by Entrepreneur magazine. This year we were ranked #42, marking the 10th year in a row for us to be among the Top 50.

No matter how many times we have been honored, I am still humbled every time the new rankings are published. It is a testament to our outstanding team of professionals at the corporate office as well as our dedicated and passionate franchisees around the world. It is because of all of them that we continue to enjoy a position among the elite of franchising. Continue reading “Edible Arrangements celebrates ranking in Franchise 500”

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  • chocolate
  • Christmas
  • Edible Arrangements
  • Hanukkah
  • Holidays
  • innovation
  • Tariq Farid

Known to enjoy some sweet treats myself, I am very excited about the recent announcement that Jacques Torres is sharing his incredible skills and craftsmanship with Edible Arrangements as we add a new Edible Chocolate brand to our product line.

When we began looking at creating a line of chocolates, we knew we wanted something that would be just as delicious as they are beautiful. At the same time, the new line needed to complement to our existing products and we soon discovered that Jacques, known to many as “Mr. Chocolate,” was the perfect partner to make it happen. He is a famed New York City master chocolatier and recipient of the James Beard Award. Adding to his impressive resume, he was the first artisan chocolatier to start from cocoa beans to make his own chocolate.

Now, taking advantage of a culinary career that spans more than four decades, Jacques has created a “WOW-worthy” line of delicious sweets, confirming that we could not have found a better partner for a collaboration. Marrying chocolate with fruits, caramel or nuts, all from scratch and using the finest ingredients that we have all come to know and love, the chocolates he crafted are the perfect compliment to the holiday season!

The chocolate comes in either dark, milk or white premium Belgium chocolate. The hand-crafted chocolate sweets are filled with fruit, including some of my favorites, such as raspberry, pineapple, orange and passion fruit. Jacques has also created mouthwatering options that incorporate caramel and hazelnut crunch as the filling.

I want to personally thank Jacques and the entire Edible Arrangements team for creating these beautiful and delicious treats. And what better time to enjoy them than the holidays!

 

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As we enjoy the holiday season, I am excited to share news of a new line of Edible Arrangements gift baskets and custom swizzle colors.

Once again our incredibly dynamic Edible Arrangements team has made us all say “Wow!” Continue reading “The holiday gift that keeps giving”

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  • American Dream
  • Edible Arrangements
  • Edible Arrangements franchisees
  • entrepreneurs
  • Veterans Day. VetFran

As Veterans Day arrives every year I am reminded of the incredible sacrifices the great veterans of our country have made and continue to make every day. Yet, I am also saddened to think of the many obstacles a large number of them face, unfortunately, as they make the transition from military to civilian life and into the workforce. Continue reading “Saluting our Veterans”

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