Leadership and Life Insights from a visionary entrepreneur

Learn more about Tariq Farid's inspirational story and journey from the projects to a CEO making a real impact.

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Edible franchisees prove that the comeback can be stronger than the setback

 2020-04-15
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Numbers never tell the whole story

 2020-02-27
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Special Memories for a Special Season

 2019-04-17
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Celebrating One Year in IFA’s Hall of Fame

 2019-02-28
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Reflecting on a turning point for me and Edible Arrangements

 2016-09-29
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A Special Thank You to Somia

Business Woman magazine just announced its list of the 100 most influential women in franchising right now, and I must say what an impressive group of leaders they have there. To all of the women named to this prestigious ranking, I want...

Success Is Best When Shared

It is in giving that we receive. As an entrepreneur, I’ve witnessed this first-hand. My mother always told me that if I took care of my customers, they would take care of me. Not only was she right, but I’ve...

Planting the seed for exciting new directions

I cannot say enough about our entire Edible team and the way everyone has banded together to innovate during a pandemic to elevate our business and, most importantly, give our incredible customers what they need and desire in these uncertain...

Celebrating fathers AND father figures

With Father’s Day this weekend, I’ve been reflecting lately on how fortunate I am to have had an amazing father but also some amazing father figures to look up to in my lifetime. I’ve written about my father in the...

  • Edible Arrangements
  • father day

Real change demands real action

As I have watched events unfold over the past few weeks in response to the murder of George Floyd and other victims of racism, the question I found myself repeatedly asking is, “what can I do personally to make a...

  • Black Lives Matter
  • Change
  • racism

Recognizing those who are delivering joy and healing in difficult times 

One of the things that happens to entrepreneurs as their companies expand and responsibilities change, is that it is easy to lose track of what it was like when you were first starting out and working on the front lines of your business.  I’ve always tried to keep...

  • COVID-19
  • delivery
  • Edible team

Edible franchisees prove that the comeback can be stronger than the setback

This past Easter weekend reminded me of my very first Easter as a small business owner. I learned a valuable lesson then that remains as true today as it did over two decades ago — the comeback is always stronger...

  • Easter
  • small business

Now more than ever, it takes a village

These are difficult and confusing times for all of us, and my prayers and thoughts are with every family and loved one that has been impacted by the COVID-19 virus. (more…)

  • Edible Arrangements
  • Edible Arrangements franchisees
  • Edible Arrangements Franchises
  • Edible Arrangements Locations

Numbers never tell the whole story

One of the things I’ve learned over the years as an entrepreneur is that even when you think you know what it’s going to take to make a business successful, there are always unexpected surprises. I was reminded of that...

  • Entrepreneurship
  • franchisees
  • Valentine's Day

Edible is making more sweet news today

This is a very exciting day for all of us at Edible Brands. We are joining forces with Colorado-based Rocky Mountain Chocolate Factory in what I consider to be a groundbreaking, long-term strategic partnership. This is not an acquisition or...

  • Edible Arrangements
  • partnerships
  • Rocky Mountain Chocolate Factory

Welcoming New Leadership for a Brand Evolution

When I launched Edible Arrangements® in 1999, I was full of passion and ready to WOW our customers. I don’t mean that I just wanted them to be excited or impressed, I literally wanted them to say “WOW” when they received...

Venturing into the exciting and misunderstood CBD industry

One of my true joys as an entrepreneur is discovering a new opportunity and taking it from vision to reality, especially when it involves an emerging market that is ripe for development and provides true value to the public. (more…)

  • CBD
  • Hemp
  • Incredible Edibles

Turning a Mother’s Wise Words into a Celebration

Over the years, I have written a lot about the impact my mother had on my life and my business. No matter the situation, she always seemed to have the perfect words of wisdom. (more…)

  • Edible Arrangements
  • education
  • Philanthropy

Welcome Carissa Ganelli, Our New President of Edible.com

We recently announced that Carissa Ganelli has been named president of Edible.com, which is the largest operating division of Edible Arrangements.  In this position, she will oversee all of Edible’s e-commerce and technology by helping us understand how to take full...

  • Edible Arrangements

Special Memories for a Special Season

For many people, Easter is a time of celebration and remembrance. This year, as we celebrate the 20th anniversary of Edible Arrangements®, I’ve found myself especially reflective as I think about how far we’ve come since our very first Easter....

  • celebration
  • Easter
  • Edible Arrangements
  • Holidays

Edible Franchisees Join Forces for a Common Cause

It has always been my philosophy that companies don’t just serve their customers, they have an obligation to serve their entire communities, as well. That’s why philanthropy plays an important role in all my companies, especially Edible Arrangements®. (more…)

  • Edible Arrangements
  • Philanthropy