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Edible Arrangements Announces New Riverside, CA Design & Distribution Center

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Local Economy Benefits As Facility Opens Serving Over 900 Retail Locations in the US and Canada –

WALLINGFORD, Conn., April 4, 2011 /PRNewswire/ — Edible Arrangements, the pioneer and leader in hand-sculpted, fresh-fruit arrangements, announced today the opening of a new west coast design and distribution center located at 14540 Innovation Drive in Riverside, California. The new facility belongs to BerryDirect, LLC which sources and manages the containers designed specifically for Edible Arrangements’ artistically designed fresh fruit products.

“As our company continues to expand rapidly across the country, there is a need for a larger, more technologically advanced distribution center to effectively serve and respond quickly to our growing franchise system,” said Kamran Farid, co-founder and chief operating officer at Edible Arrangements. “We’re excited for the opening of this new Riverside facility, which will be devoted exclusively to serving Edible Arrangements franchisees, and look forward to evolving our brand and company even further given the center’s new capabilities.”

Previously, the BerryDirect distribution center was a 75,000 square-foot facility located in Lake Elsinore, California. The new Riverside center is located in a 125,000 square-foot warehouse. With this move, ten new employees were added to handle the daily production needs, bringing the total number to 25 employees. Additionally, the new Riverside center is equipped with many energy efficient features such as sky lights, timer ventilation and light sensors.

“When deciding on a location for the new BerryDirect distribution center, it was important to remain nearby our current facility so that no jobs were lost,” continued Farid. “We are committed to hiring locally and doing our part to enhance the Southern California economy.”

BerryDirect provides Edible Arrangements’ franchisees with a reliable supply of high quality containers that consistently meet the demanding and unique needs of customers, and a wide variety of other supplies franchisees need for their Edible Arrangements businesses. In addition to offering streamlined customer service, BerryDirect enables franchisees to better manage their inventory needs. Furthermore, BerryDirect designers offer innovative product development and proprietary designs exclusively for Edible Arrangements, adding uniqueness and value to the product line.

About Edible Arrangements

Tariq Farid developed and launched Edible Arrangements in 1999 in East Haven, CT, after many years the floral industry. Edible Arrangements International, Inc. is the leading purveyor of delicious, high quality, artistically designed, fresh fruit arrangements that are practical and healthy gifts and centerpieces for everyday occasions and events. Edible Arrangements stores are located in the United States, Canada, Puerto Rico, Saudi Arabia, the United Arab Emirates, Kuwait, Qatar, Bahrain, Italy, Turkey, Hong Kong, India and Jordan. Customers may order arrangements by telephone at 1-877-DO-FRUIT, at one of the company’s retail stores, or on-line at

All franchise offerings are made only by Franchise Disclosure Document.

Media Contact:
Amanda Rich
Fish Consulting

SOURCE Edible Arrangements

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