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For all of us at Edible Arrangements, change begins at home

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“Change begins at home,” as the saying goes, and that is certainly true at the Edible Arrangements headquarters in Wallingford. We recently celebrated the opening of our newest Edible Arrangements location, which can be found right in the entrance to our ever-growing corporate headquarters.

The new store reflects many of the ground-breaking store design changes and new products that Edible Arrangements President Rob Price and his incredible team have been putting in place over the past year and are now being rolled out in many of our locations around the world.

The store features a sleek, colorful design that includes “WOW-worthy” elements such as bright pineapple daisy lights and etched glass inspired by the Edible Arrangements® Basket Logo. I love the fact that the new look reinforces the fun and whimsical image that Edible Arrangements® has come to represent over the past 16 years. The store also features the new Edible To Go® product line that includes 100% fresh fruit smoothies, Froyo Fruit Blends™ and more.

Amazingly enough, the new store represents the first time we have had an Edible Arrangements store inside the corporate headquarters! Helping us celebrate this milestone event was a high profile list of state and local VIPs that included Connecticut Governor Dannel Malloy along with Wallingford Mayor William Dickinson, Senator Len Fasano and many of our amazing franchisees, friends and family members. All were treated to free samples, face painting, raffles as well as giveaways by a local radio station.

The event was just one more reminder of how many amazing and dedicated men and women we have that are committed to creating something special at Edible Arrangements.

“Thank You” again to all those who helped us celebrate this exciting time for Edible Arrangements. Here are a few photos from the day’s activities.

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