Edible Arrangements International is just that—an international company. Over the past several years, I’ve taken pride in watching the robust growth the franchise has enjoyed, not just here in the United States, but all over the world as well. One of the top nations in which this growth has occurred is Saudi Arabia. In July 2008, we signed a master franchise agreement with Nourah Al Rossais to develop stores there, and now she has just signed a subfranchise agreement for the eighth Saudi Arabian Edible Arrangements location, scheduled to officially open next month.
The store will be owned and operated by Satam Al-Amar, an experienced Fruit Expert with a store in Al-Khobar already under his belt. It’s our first store in Al Dammam, the capital of Saudi Arabia’s Eastern Province. Added to current Edible Arrangements locations in Riyadh and Jeddah, this means that Edible Arrangements is now represented in the top three largest cities in the country.
I wish Satam and Nourah continued success in their efforts to strengthen the Edible Arrangements brand in Saudi Arabia. Nourah in particular is a fine example of what a master franchisee can accomplish, and the growth of our franchise in her home country sets an example from which anyone trying to expand a system overseas can learn.
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