Technology Solution Provider and Leading Industry Consultant Team Up to Better Serve the Needs of Franchise Community –

HAMDEN, Conn. Netsolace, the premier provider of customizable technology solutions for franchisors, announced today a strategic alliance with Michael H. Seid & Associates (MSA), the franchise industry’s leading consulting company. Netsolace and MSA have teamed up to educate franchisors on the benefits of integrating seamless technology and training into their franchise systems and supplying them with a solution to improve the support they deliver to their franchisees.

“The alliance between Netsolace and MSA is a natural evolution. MSA has worked with Netsolace from its earliest stages and has served as a key advisor, particularly with regard to development of the training tools and the nXstep product,” said Tariq Farid, president of Netsolace. “In addition, we’ve found that our companies not only have products and services that complement one another, but we share a vision and commitment to helping franchise systems achieve maximum performance.”

Netsolace and MSA leverage their expertise to provide franchise solutions that range from business consulting, strategic and tactical advice and assessment in the planning and implementation of a technology infrastructure designed to increase efficiency and profitability. Each company provides its clients tailored and cost-effective, end-to-end solutions that help franchise systems realize greater success.

“Netsolace offers a technology back-bone that is robust, intuitive and unmatched in franchising. They’ve created a suite of solutions that effectively tracks the many moving parts of a franchise system,” said Michael Seid, managing director of MSA. “Tariq and I saw an opportunity to work together and make accessible to our respective clients and others a high quality and cost effective solution that franchise systems can employ effectively.”

Founded by Tariq Farid, CEO of Edible Arrangements, Netsolace is a technology company that provides cutting-edge, customizable technology solutions for the franchise industry. Designed originally for Edible Arrangements, Netsolace offers a suite of software solutions that help franchisors manage the four critical areas of any franchise organization — financial management, operations, communications and training — and provides their franchisees with the tools they need in growing and managing their businesses.

Netsolace’s web-based applications can be accessed from anywhere and are designed to support the franchisor and franchisee by providing real-time information for comprehensive data analysis and management reporting. As part of Netsolace’s integrated technology offering, a multimedia training program called nXstep(R) is offered that includes text, video and audio elements. The training modules are Internet-accessible and allow for immediate updates regarding any changes in the franchise system.

MSA is a domestic and international franchise advisory firm with a reputation for providing franchise clients with the tools to create and sustain their competitive advantage. Providing strategic and tactical advisory services to clients, ranging from established Fortune 50 brands to small, emerging concepts, MSA’s reputation has been built on delivering practical advice and solutions, creating opportunities for their clients to grow their franchise system to the next level. MSA’s services include manuals and training programs, restaurant development and management, mergers and acquisitions, domestic and international growth strategies and litigation support.

About Netsolace

Headquartered in Hamden, CT, Netsolace is a technology company that provides ground-breaking solutions for the franchise industry. Developed by Tariq Farid, founder and CEO of Edible Arrangements, Netsolace offers an integrated enterprise technology platform that Tariq discovered was needed when he began selling multi-unit agreements at Edible Arrangements. For additional information, please call Khurram Mirza, 203.907.2807 or visit

About Michael H. Seid & Associates

Managed by Michael Seid and Kay Ainsley, MSA is the leading provider of strategic and tactical services to established and emerging franchisors domestically and internationally. For additional information, please call 860.523.4257 or visit

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