Edible ArrangementsNews & Press

Celebrating National Police Week and National Donut Day with “Donut Boy”

posted by Tariq Farid June 1, 2018

When I was younger and creating Edible I never thought I’d be writing about a donut product! But here we are on National Donut Day, celebrating the launch of Edible’s brand new donuts. You might be wondering, how can fruit be a donut? These donut-shaped treats are made with crisp Granny Smith apples and covered in 100 percent real gourmet chocolate. They also come with a variety of topping choices, including a colorful chocolate glaze, sprinkles, caramelized hazelnut crunch, and coconut shavings.

Continue Reading

Edible ArrangementsTariq Farid

Celebrating “Momible” Moments this Mother’s Day

posted by Tariq Farid May 9, 2018

I try to take every opportunity I get to honor my Mother. Throughout my life she was always an incredible supporter. No matter how big my dreams got, she was always there to not only share words of belief and encouragement, but also to lend a helping hand whenever I needed one.

Continue Reading

Edible is Lovible
Edible ArrangementsFranchising and Franchisees

It’s an Excitible time for Edible

posted by Tariq Farid May 6, 2018

After years of planning and hard work by the amazing Edible team, our franchisees and our agency partner Havas, I am very excited to announce that we have officially kicked off our transformation with a new “Edible is ❤ible” campaign. It launches just in time for one of our biggest holidays and the most important day for us all, Mother’s Day.

Continue Reading

National small business week Edible
Franchising and Franchisees

Celebrating National Small Business Week

posted by Tariq Farid May 2, 2018

This week, as the country celebrates National Small Business Week, I’d like to look back and reflect on the beginnings of Edible®, when we were just a small store in Connecticut. Looking back on these memories makes me eternally grateful for all of Edible®’s franchisees that have gone on this journey with me. I’m happy to honor all of them as small business owners across America and applaud them for earning their piece of the American Dream. Continue Reading

Connecticut Women's Hall of Fame presentation
Edible ArrangementsEducation

Celebrating remarkable Connecticut women

posted by Tariq Farid April 24, 2018

In my opinion, there are few things more inspiring than the stories of those who have overcome obstacles or objections to achieve success in whatever walk of life they are pursuing. That’s why I was so excited that Edible® employees recently had the opportunity to participate in an event at our headquarters sponsored by the Connecticut Women’s Hall of Fame that highlighted many such stories involving amazing women from our state.

Continue Reading