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Ignatius and Kimberly with Edible Arrangements®

posted by Tariq Farid May 11, 2011

Father and daughter team Ignatius and Kimberly have recently signed an agreement to open their third Edible Arrangements store. This new location will be in Douglasville, Georgia. Franchisees since August of 2006, they currently own stores at 8651 Hiram-Acworth Hwy, Suite 119, in Dallas, Georgia (678-501-5540) and at 2312-C Hunters Woods, Village Center, in Reston, Virginia (703-476-2933).

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Now Edible Arrangements at Northbrook, Illinois

posted by Tariq Farid May 11, 2011

Husband and wife Chan (Darren) and Bonnie, along with Darren’s brother Yi (Sunny) signed an agreement to open their second Edible Arrangements store to be located in Northbrook Illinois. The three purchased their first store, located at 2045 Milwaukee Avenue in Deerfield (847-537-2868) in October of 2006. And it’s not just the business enterprise that’s growing: Bonnie and Darren are the proud parents of a baby girl Madeline born on Monday April 4. Congratulations to everyone on your recent additions!

Franchising and Franchisees

New Edible Arrangements® Store Opening in Burlington, Ontario

posted by Tariq Farid May 10, 2011

Edible Arrangements®, the fresh fruit festive franchise, is expanding in the Burlington area.
April 2011, Terry and Kathleen and their daughter Kristen took on their third Edible Arrangements location. The Jenkins took ownership of the Edible Arrangements store located at 2440 New St, Unit 5 in Burlington, Ontario, Canada (905-634-0620). Terry, Kathleen and Kristen also own Edible Arrangements stores at 6B-575 Ontario Street South in Milton (905-636-0844) and at 1500 Upper Middle Road West, Unit 4 in the Abbey Plaza in Oakville (905-847-8533).

Edible Arrangements

Edible Arrangements Announces New Riverside, CA Design & Distribution Center

posted by Tariq Farid April 4, 2011

Local Economy Benefits As Facility Opens Serving Over 900 Retail Locations in the US and Canada –

WALLINGFORD, Conn., April 4, 2011 /PRNewswire/ — Edible Arrangements, the pioneer and leader in hand-sculpted, fresh-fruit arrangements, announced today the opening of a new west coast design and distribution center located at 14540 Innovation Drive in Riverside, California. The new facility belongs to BerryDirect, LLC which sources and manages the containers designed specifically for Edible Arrangements’ artistically designed fresh fruit products. Continue Reading

Edible Arrangements

Edible Arrangements to Open 1,000th Store

posted by Tariq Farid January 26, 2011

WALLINGFORD — Edible Arrangements, which specializes in “floral” arrangements made of fresh fruit, has signed its 1,000th franchise agreement, company officials announced.

The company said it is not yet known where the 1,000th franchise will open, but the agreement with its franchisor has been finalized.

“We started franchising in 2001 and the continuous growth of Edible Arrangements has been very exciting,” company founder and Chief Executive Officer Tariq Farid said in a statement. “We are thrilled to have met our goal of signing our 1,000th store before year’s end.”

The chain is coming off a successful 2010, he said, attributing the company’s strength to “our proven franchise system; healthful, high-quality products; and our franchisees.”

Last year, Edible Arrangements opened 84 U.S. stores, nine international ones and signed commitments for 123 new locations.

Store openings are planned over the next several months in San Francisco, Massachusetts, North Carolina and Utah. Also this quarter, locations will open in the United Arab Emirates, Qatar, India, Saudi Arabia, Turkey, Jordan and Italy.

“We look forward to evolving our brand and company further in 2011,” Farid said.

The chain now has more than 1000 open locations and serves consumers in 11 countries outside the United States and Puerto Rico.

Company officials are aiming to put additional deals in place to bring new franchises to Minnesota; Los Angeles; New York City; Washington, D.C., and Marin County in California.

In addition to adding more locations, the company is focusing its strategy partly on cultivating existing franchisees into multiple-location owners, according to co-founder and Chief Operating Officer Kamran Farid

The company’s website estimates the total initial cost of opening a franchise is between $152,980 and $299,257. That includes an initial $25,000 franchise fee paid to the company, as well as expenses such as rent, equipment, inventory, insurance and grand opening marketing.

As part of its growth strategy, Edible Arrangements last year introduced more “male-focused” items, company officials said, such as fruit arrangements featuring licensed Harley Davidson logos and NASCAR drivers and logos.

Edible Arrangements was founded in 1999 in East Haven by brothers Tariq and Kamran Farid.