Edible Arrangements

Edible Arrangements Partners With Direct Capital to Fuel U.S. Expansion

posted by Tariq Farid October 14, 2009

WALLINGFORD, Conn., Oct. 8– Edible Arrangements®, the pioneer and leader in hand-sculpted, fresh fruit arrangements, has selected Direct Capital®, a national direct lender, as the exclusive preferred finance company for the brand. The expanded lending program was developed in response to capital needs to support growth initiatives in 2010 and beyond, and will be used for single and multi-unit development of new stores, store remodels and equipment purchases.

This announcement comes on the heels of Direct Capital’s expansion of their franchise lending unit after securing $100 million from Key National Finance and other conduits and banks in April, and renewing an additional $100 million line from DZ Bank. They have been one of the few, if not the only, specialty finance companies over the last 9 months to secure new capital.

“During a time when it is difficult for franchisees to obtain financing, we’ve expanded our franchise division to better support the industry and help successful brands, like Edible Arrangements®, continue to grow,” said Robyn Gault, Direct Capital’s Director of Strategic Accounts. “The retreat of many lenders from the market has left franchisees with limited options and has driven forward thinking franchisors like EAI to secure relationships that will keep capital flowing through their systems.”

Currently, Edible Arrangements has 929 locations with the goal to reach 1,000 units by 2010. Most recently, the company announced the launch of its new “core and station” store enterprise development program and the company’s evolution into multi-unit franchising. A central component of the new strategy is Frutation by Edible Arrangements, a grab-and-go concept offering customers fresh-fruit smoothies and juices, fruit and green salads, dipped fruit and a variety of other fresh-fruit products.

The Direct Capital program in conjunction with Farid Capital, a secondary source set up by Tariq and Kamran Farid, to provide finance options to franchisees who do not meet the underwriting criteria of the DCC program, will help fuel franchise growth by new and existing franchisees.

“During a recession it’s crucial for franchisees to have access to capital to grow. We are excited to work with Direct Capital to help our brand expand and prosper during these tough economic times,” said Tariq Farid, CEO and Founder, Edible Arrangements, Inc. “We are committed to increasing our footprint into new and existing markets around the world. The combination of this partnership and the launch of Farid Capital Corporation are key ingredients to developing the brand across the globe.”

Tariq Farid, recently the recipient of two Entrepreneur of the Year awards from the International Franchise Association and Ernst & Young in Metro New York, developed and launched Edible Arrangements in 1999 in East Haven, CT, after many years in the floral industry. He learned early that corporate support can make the difference between a struggling or thriving franchise. It is for this reason that Edible Arrangements offers its franchisees comprehensive corporate and onsite level training, unparalleled technology, national brand recognition, extensive support and now, financing.

About Edible Arrangements

Edible Arrangements International, Inc., is the leading purveyor of delicious, high quality, artistically designed, fresh fruit arrangements that are practical and healthy gifts. Founded in 1999 in East Haven, CT. by Tariq Farid, Edible Arrangements earned the 27th spot on Entrepreneur Magazine’s “2008 Hot 100 List of Fastest-Growing Businesses in America.” With 913 locations operating or opening soon worldwide, Edible Arrangements is rapidly expanding across the United States, Canada, Puerto Rico, the United Kingdom, Saudi Arabia, the United Arab Emirates, Kuwait, Qatar, Italy, and Hong Kong. Customers may order arrangements by telephone at 1-877-DO-FRUIT, at one of the company’s retail stores, or on-line at ediblearrangements.com.

All franchise offerings are made only by Franchise Disclosure Document.

About Direct Capital

Direct Capital is a national direct lender with over 17 years of experience working with leading franchise brands. Direct Capital is an Inc. 500 company who was recently named among the Equipment Leasing and Finance Top 100 companies, according to the Monitor, a leading industry trade publication. Monitor also ranked Direct Capital as the 6th largest independent provider of equipment financing in the United States. Direct Capital is headquartered in Portsmouth, NH and operates offices in New York, California, Atlanta, Chicago, Detroit, Ohio, Iowa, and New Hampshire

Edible ArrangementsFranchising and Franchisees

Edible Arrangements Signs Master Franchisee Agreement in Turkey

posted by Tariq Farid October 5, 2009

New Franchisee to Open 15 Locations Throughout Turkey in Next Five Years

WALLINGFORD, Conn., Oct. 1 /PRNewswire/ — Edible Arrangements, the pioneer and leader in hand-sculpted, fresh fruit arrangements, announced today the signing of a Master Franchisee agreement with Kemal and Emre Aydin. The brothers plan to develop 15 locations throughout Turkey.

The first location is slated to open in Istanbul in 2010 and the remaining locations will open over the next five years. With this agreement, Edible Arrangements is now available to consumers in nine countries outside of the United States and Puerto Rico.

Emre currently owns one of the largest online florist businesses in Turkey and Kemal has a strong background in information technology. Kemal moved to the Unites States in 1995 and five years later started his own consulting company, Satreno that has locations in the United States, South Africa, Ireland and Turkey. The brothers are now focusing their business attentions on developing Edible Arrangements franchisees in Turkey.

“We are excited to introduce Edible Arrangements to consumers in Turkey and welcome Kemal and Emre into our system,” said Tariq Farid, CEO and Founder, Edible Arrangements, Inc. “We see great promise in these cities and know our new master franchisees will be great ambassadors for the brand.”

Currently, Edible Arrangements has 900 locations with the goal to reach 1,000 units by 2010. These recent signings are part of an aggressive growth strategy that includes expanding in existing markets and countries while continuing Edible Arrangements domestic growth in California, Texas, Arizona, Florida, Salt Lake City, Pittsburgh, Seattle, Philadelphia and New York. In addition to finding qualified new franchisees, the company’s growth strategy includes continuing to grow its existing franchise base into enterprise multi-unit operators.

“My wife received an arrangement as a get-well gift and I was taken with the concept of beautifully arranged fruit designs and immediately knew that I wanted to expand this concept to our native country,” said Kemal Aydin. “With my brother’s experience in the floral industry combined with our expertise in customer service, delivery systems and the gift-giving industry we are prepared and eager to introduce the brand to Turkish market.”

Most recently, the company announced the launch of its new “core and station” store enterprise development program and the company’s evolution into multi-unit franchising. A central component of the new strategy is Frutation by Edible Arrangements, a grab-and-go concept offering customers fresh-fruit smoothies and juices, fruit bouquets and green salads, dipped fruit and a variety of other fresh-fruit products.

Tariq Farid, recently the recipient of two Entrepreneur of the Year awards from the International Franchise Association and Ernst & Young in Metro New York, developed and launched Edible Arrangements in 1999 in East Haven, CT, after many years in the floral industry. He learned early that corporate support can make the difference between a struggling or thriving franchise. It is for this reason that Edible Arrangements offers its franchisees comprehensive corporate and onsite level training, unparalleled technology, national brand recognition and extensive support.

The company’s proprietary technology platform and point-of-sale system is the critical backbone of each Edible Arrangements and Frutation store, where franchisees have 24/7 access to its industry leading on-line support system. Technology also assists in the development of the proprietary tools used to design arrangements, which enhances the product’s look and increases profit margins. The company has developed a fully integrated national marketing program focusing on television, magazine and online advertising.

Since its inception, Edible Arrangements has earned countless accolades from the industry, including its ranking as first in its category by Entrepreneur Magazine’s Annual “Franchise 500” Ranking in 2007, 2008, 2009, as well as one of the magazine’s “HOT 100” franchises in 2008. In addition, the company has ranked for three consecutive years in Inc. Magazine’s top 5,000 fastest growing privately-held companies and AllBusiness.com ranked Edible Arrangements as 23rd in overall growth and 65th in system size due to a doubling of units since 2006.

Individuals seeking to own and operate an individual Edible Arrangements’ franchise should posses a minimum liquidity of $50,000 and the ability to invest approximately $154,920 – $298,005. Multi-unit store networks, international master franchisee licenses and financing options are also available for qualified applicants. For more information, please visit www.eafranchise.com or call 888.727.4258.

About Edible Arrangements

Edible Arrangements International, Inc., is the leading purveyor of delicious, high quality, artistically designed, fresh fruit arrangements that are practical and healthy gifts. Founded in 1999 in East Haven, CT. by Tariq Farid, Edible Arrangements earned the 27th spot on Entrepreneur Magazine’s “2008 Hot 100 List of Fastest-Growing Businesses in America.” With 913 locations operating or opening soon worldwide, Edible Arrangements is rapidly expanding across the United States, Canada, Puerto Rico, the United Kingdom, Saudi Arabia, the United Arab Emirates, Kuwait, Qatar, Italy, and Hong Kong. Customers may order arrangements by telephone at 1-877-DO-FRUIT, at one of the company’s retail stores, or on-line at ediblearrangements.com.

Edible Arrangements

Netsolace and Michael H.Seid & Associates Announce Strategic Alliance

posted by Tariq Farid September 24, 2009

Technology Solution Provider and Leading Industry Consultant Team Up to Better Serve the Needs of Franchise Community –

HAMDEN, Conn. Netsolace, the premier provider of customizable technology solutions for franchisors, announced today a strategic alliance with Michael H. Seid & Associates (MSA), the franchise industry’s leading consulting company. Netsolace and MSA have teamed up to educate franchisors on the benefits of integrating seamless technology and training into their franchise systems and supplying them with a solution to improve the support they deliver to their franchisees.

“The alliance between Netsolace and MSA is a natural evolution. MSA has worked with Netsolace from its earliest stages and has served as a key advisor, particularly with regard to development of the training tools and the nXstep product,” said Tariq Farid, president of Netsolace. “In addition, we’ve found that our companies not only have products and services that complement one another, but we share a vision and commitment to helping franchise systems achieve maximum performance.”

Netsolace and MSA leverage their expertise to provide franchise solutions that range from business consulting, strategic and tactical advice and assessment in the planning and implementation of a technology infrastructure designed to increase efficiency and profitability. Each company provides its clients tailored and cost-effective, end-to-end solutions that help franchise systems realize greater success.

“Netsolace offers a technology back-bone that is robust, intuitive and unmatched in franchising. They’ve created a suite of solutions that effectively tracks the many moving parts of a franchise system,” said Michael Seid, managing director of MSA. “Tariq and I saw an opportunity to work together and make accessible to our respective clients and others a high quality and cost effective solution that franchise systems can employ effectively.”

Founded by Tariq Farid, CEO of Edible Arrangements, Netsolace is a technology company that provides cutting-edge, customizable technology solutions for the franchise industry. Designed originally for Edible Arrangements, Netsolace offers a suite of software solutions that help franchisors manage the four critical areas of any franchise organization — financial management, operations, communications and training — and provides their franchisees with the tools they need in growing and managing their businesses.

Netsolace’s web-based applications can be accessed from anywhere and are designed to support the franchisor and franchisee by providing real-time information for comprehensive data analysis and management reporting. As part of Netsolace’s integrated technology offering, a multimedia training program called nXstep(R) is offered that includes text, video and audio elements. The training modules are Internet-accessible and allow for immediate updates regarding any changes in the franchise system.

MSA is a domestic and international franchise advisory firm with a reputation for providing franchise clients with the tools to create and sustain their competitive advantage. Providing strategic and tactical advisory services to clients, ranging from established Fortune 50 brands to small, emerging concepts, MSA’s reputation has been built on delivering practical advice and solutions, creating opportunities for their clients to grow their franchise system to the next level. MSA’s services include manuals and training programs, restaurant development and management, mergers and acquisitions, domestic and international growth strategies and litigation support.

About Netsolace

Headquartered in Hamden, CT, Netsolace is a technology company that provides ground-breaking solutions for the franchise industry. Developed by Tariq Farid, founder and CEO of Edible Arrangements, Netsolace offers an integrated enterprise technology platform that Tariq discovered was needed when he began selling multi-unit agreements at Edible Arrangements. For additional information, please call Khurram Mirza, 203.907.2807 or visit www.netsolace.com.

About Michael H. Seid & Associates

Managed by Michael Seid and Kay Ainsley, MSA is the leading provider of strategic and tactical services to established and emerging franchisors domestically and internationally. For additional information, please call 860.523.4257 or visit www.msaworldwide.com.

Technology

Edible Arrangements Signs Master Franchisee Agreements in Rome & Hong Kong

posted by Tariq Farid September 1, 2009
Pioneer in Fresh-Fruit Arrangements Expands International Presence to Eight Countries

WALLINGFORD, Conn., July 13 Edible Arrangements, the pioneer and leader in hand-sculpted, fresh fruit arrangements, announced today the signing of two Master Franchisee agreements in Rome, Italy and Hong Kong. With these recent agreements, Edible Arrangements is now available to consumers in eight countries outside of the United States and Puerto Rico.

VPF International Ltd. will operate as the Rome Master Franchisee and plans to develop a total of five locations in Rome with at least one planned to open later this year. VPF is led by Fausto Petruzziello, M.D., who was born and raised in Rome and currently resides in Connecticut. Petruzziello has built a team of professionals both in the U.S. and Italy to ensure Edible Arrangements can succeed abroad.

The Hong Kong Master Franchisee is D.T. Hong Kong Ltd. and will be led by Sanja Dujic, who currently resides in Hong Kong. Dujic plans to develop six stores in the city with the first location to open in the fourth quarter.

“We are excited to introduce Edible Arrangements to consumers in Rome and Hong Kong and welcome Sanja and Fausto into our system,” said Tariq Farid, CEO and Founder, Edible Arrangements, Inc. “We see great promise in these cities and know our new master franchisees will be great ambassadors for the brand.”

Currently, Edible Arrangements has 900 locations with the goal to reach 1,000 units by 2010. These recent signings are part of an aggressive growth strategy that includes expanding in existing markets and countries while continuing Edible Arrangements domestic growth in California, Texas, Arizona, Florida, Salt Lake City, Pittsburgh, Seattle, Philadelphia and New York. In addition to finding qualified new franchisees, the company’s growth strategy includes growing its existing franchise base into enterprise multi-unit operators.

“Since receiving my first Edible Arrangements basket 10 years ago, I’ve been enamored with such an original idea and been a frequent customer,” said Petruzziello. “Since leaving Rome in 1995, I’ve always wanted to launch a new, ground-breaking business in my native country and after speaking with the Farid brothers, I knew the Italian culture would respond positively to this unique business. We’re very excited to introduce Italians to Edible Arrangements.”

Recently the recipient of two Entrepreneur of the Year awards, International Franchise Association and Ernst & Yong in Metro New York, Farid developed and launched Edible Arrangements in 1999 in East Haven, CT, after many years in the floral industry. He learned early that corporate support can make the difference between a struggling or thriving franchise. It is for this reason that Edible Arrangements offers its franchisees comprehensive corporate and onsite level training, unparalleled technology, national brand recognition and extensive support.

The company’s proprietary technology platform and point-of-sale system is the critical backbone of each Edible Arrangements’ store, where franchisees have 24/7 access to its industry leading on-line support system. Technology also assists in the development of the proprietary tools used to design arrangements, which enhances the product’s look and increases profit margins. The company has developed a fully integrated national marketing program focusing on television, magazine and online advertising.

“After hearing about Edible Arrangements from friends in the U.S., I knew immediately Hong Kongers would love the concept since we have tradition here of appreciating fine food and gifts,” said Dujic. “My business background in trade exporting and importing and production has prepared me well to succeed in introducing such a terrific product here in Hong Kong.”

Since its inception, Edible Arrangements has earned countless accolades from the industry, including its ranking as first in its category by Entrepreneur Magazine’s Annual “Franchise 500” Ranking in 2007, 2008, 2009, as well as one of the magazine’s “HOT 100” franchises in 2008. In addition, the company has ranked for three consecutive years in Inc. Magazine’s top 5,000 fastest growing privately-held companies and AllBusiness.com ranked Edible Arrangements as 23(rd) in overall growth and 65(th) in system size due to a doubling of units since 2006.

Individuals seeking to own and operate an individual Edible Arrangements’ franchise should possess a minimum liquidity of $50,000 and the ability to invest approximately $154,920 – $298,005. Multi-unit store networks and international master franchisee licenses are also available for qualified applicants. Financing options are available to qualified applicants. For more information, please visit www.eafranchise.com or call 888.727.4258.

About Edible Arrangements

Edible Arrangements International, Inc., is the leading purveyor of delicious, high quality, artistically designed, fresh fruit arrangements that are a practical and healthy gift. Founded in 1999 in East Haven, CT. by Tariq Farid, Edible Arrangements earned the 27th spot on Entrepreneur Magazine’s “2008 Hot 100 List of Fastest-Growing Businesses in America.” With nearly 900 operating locations worldwide, Edible Arrangements is rapidly expanding across the United States, Canada, Puerto Rico, the United Kingdom, Italy, Hong Kong and throughout the United Arab Emirates. Customers may order arrangements by telephone 1-877-DO-FRUIT, at one of the company’s retail stores, or on-line at ediblearrangements.com.

All franchise offerings are made only by Franchise Disclosure Document.
SOURCE Edible Arrangements

Technology

Edible Arrangements Experiences Double Digit Franchise Sales Growth In 2009

posted by Tariq Farid July 3, 2009
Pioneer in Fresh-Fruit Arrangements Also Sees Record Increase in Same-Store Sales for Father’s Day

WALLINGFORD, Conn., July 1 /PRNewswire/ — Edible Arrangements, the pioneer and leader in hand-sculpted, fresh fruit arrangements, is rapidly expanding its national footprint with today’s announcement that the company has experienced double-digit growth since January 2009, including the addition of 28 new franchises in 13 states coast-to-coast including Florida, New York, Texas, Missouri, Michigan, Massachusetts, and California, among others.

In addition to its strong franchise sales growth, Edible Arrangements also recorded a 19 percent increase in same-store sales in the U.S. over Father’s Day week compared to the same period last year. Locations in Canada benefitted from a same-store sales increase of 27 percent.

Currently, Edible Arrangements has 887 locations with the goal to have 1,000 units by year 2010, which is part of an aggressive growth strategy that includes expanding in existing markets while continuing its growth in emerging markets such as California, Texas, Arizona, Florida, Salt Lake City, Pittsburgh, Seattle, Philadelphia and New York. In addition to finding qualified new franchisees, the company’s growth strategy includes growing its existing franchise base into enterprise multi-unit operators. Of the locations sold above, 16 were purchased by existing franchisees.

“We’ve built a solid franchise system over the last 10 years by giving our franchisees the necessary tools, training and equipment to ensure success,” said Tariq Farid, Founder and CEO, Edible Arrangements, Inc. “Even in a down economy, our company continues to grow and prove its universal and widespread appeal.”

Recently the recipient of the International Franchise Association’s “Entrepreneur of the Year Award,” Farid developed and launched Edible Arrangements in 1999 in East Haven, CT, after many years in the floral industry. He learned early that corporate support can make the difference between a struggling or thriving franchise. It is for this reason that Edible Arrangements offers its franchisees comprehensive corporate and onsite level training, unparalleled technology, national brand recognition and extensive support.

The company’s proprietary technology platform and point-of-sale system is the critical backbone of each Edible Arrangements’ store, where franchisees have 24/7 access to its “industry leading” on-line support system.

Technology also assists in the development of the proprietary tools used to design arrangements, which enhances the product’s look and increases profit margins. The company has developed a fully integrated national marketing program focusing on television, magazine and online advertising.

Since its inception, Edible Arrangements has earned countless accolades from the industry, including its ranking as first in its category by Entrepreneur Magazine’s Annual “Franchise 500” Ranking in 2007, 2008, 2009, as well as one of the magazine’s “HOT 100” franchises in 2008. In addition, the company has ranked for three consecutive years in Inc. Magazine’s top 5,000 fastest growing privately-held companies and AllBusiness.com ranked Edible Arrangements as 23rd in overall growth and 65th in system size due to a doubling of units since 2006.

Individuals seeking to own and operate an Edible Arrangements’ franchise should posses a minimum liquidity of $50,000 and the ability to invest approximately $154,920 – $298,005. Multi-unit store networks are also available for qualified applicants. Financing options are available to qualified applicants. For more information, please visit www.eafranchise.com or call 888.727.4258.

About Edible Arrangements

Edible Arrangements International, Inc., is the leading purveyor of delicious, high quality, artistically designed, fresh fruit arrangements that are a practical and healthy gift. Founded in 1999 in East Haven, CT. by Tariq Farid, Edible Arrangements earned the 27th spot on Entrepreneur Magazine’s “2008 Hot 100 List of Fastest-Growing Businesses in America.” With nearly 900 operating locations worldwide, Edible Arrangements is rapidly expanding across the United States, Canada, Puerto Rico, the United Kingdom, Italy and throughout the United Arab Emirates. Customers may order arrangements by telephone 1-877-DO-FRUIT, at one of the company’s retail stores, or on-line at ediblearrangements.com.

Website: http://www.eafranchise.com
Website: http://www.ediblearrangements.com