Two weeks ago Edible Arrangements® held its sixth annual convention in Las Vegas, NV, our first one since we simplified our mission statement. Like many companies, we used to have one of those lofty run-on sentences full of buzzwords that sound good when you are saying them but are totally forgettable. Last summer I decided that our mission statement really ought to be nothing more than what we strive to do every day, so we changed our mission statement to simply “To WOW You!” It’s a mission that we truly live by, and a statement we – and our customers – can actually remember. Even more that just remembering it, anyone can measure it. After all, you know when an amazing product or over-the-top customer service wows you, and it’s a whole lot different from something that is just OK. For us, OK is definitely not OK!
Which brings me to the Edible Arrangements® convention two weeks ago. Our theme was “Nothing But WOW!” and we delivered! Our conventions are always packed with educational breakout sessions, a vendor tradeshow and general sessions, and this one was our best yet, with many more interactive activities for franchisees, a Tech Center with all the newest technology advances available to store owners and managers, and a full size storefront featuring our new Edible To Go concept! And as always we unveiled some exciting new technologies and other surprises to give attendees a sneak peek at upcoming products and promotions. 
It’s so important to have an annual event so franchisees, store managers, vendors and corporate employees can all be together in one place and learn from each other. There’s no substitute for the opportunity for franchisees to get together to help each other with tips and suggestions, meet with vendors, and give face-to-face feedback to the corporate team.
We set out this year to provide an amazing experience for everyone by offering outstanding presentations and sessions and to have everyone leave with great ideas and reinvigorated energy to take their enterprises to the next level. Customers can see that our franchisees are living our mission to WOW you every day . . . now that’s a statement!
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