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Easter

Special Memories for a Special Season
Edible Arrangements

Special Memories for a Special Season

posted by Tariq Farid April 17, 2019

For many people, Easter is a time of celebration and remembrance.

This year, as we celebrate the 20th anniversary of Edible Arrangements®, I’ve found myself especially reflective as I think about how far we’ve come since our very first Easter.

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Edible ArrangementsEntrepreneurship

Reflecting on sweet Easter memories

posted by Tariq Farid April 12, 2017

Every year as Easter approaches I pause to think back and remember where this all started, and every year I’m taken back to memories of two special Easter seasons. That’s because Easter is where the story of my entrepreneurial journey as well as the start of Edible Arrangements really began.

In both cases, while I was intimidated by the challenge that starting new businesses presented, each time it reconfirmed my belief in myself and that I was making the right decisions.

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Entrepreneurship

Easter and its special memories

posted by Tariq Farid April 1, 2015

Easter bouquets played an important role in the start of Edible Arrangements.

Each year as the Easter season arrives, I am reminded how truly blessed my family and I have been. For all of us, it is a time of remembrance and celebration, and that is especially true as Edible Arrangements® celebrates another year of growth. As a reminder of why the Easter season holds a special place in my heart, I wanted to repost this blog I wrote a year ago.

In 1986, when I opened my first flower shop as a teenager, and again in 1999, when I opened the first Edible Arrangements, Easter was my first holiday experience as a business owner in the gifting industry. And in each case, it was the Easter season that eased my concerns and reconfirmed my belief that I had made the right decision.

The Easter season of 1999 holds a special place in my heart.

As spring arrived that year, I was excited about a new idea to create artistically designed bouquets made from fresh fruit and I was convinced that they would be an immediate hit. My banker disagreed. When I asked for a loan to help launch Edible Arrangements, he told me with no hesitation that the business had no potential.

But I was convinced I had a good idea, and I also knew that Easter and Mother’s Day — two of the biggest holidays in gifting — were right around the corner. I scraped together the money I needed and, with the help of my family, built a small Edible Arrangements store next to my flower shop in East Haven, Connecticut. During this time I faced another of those moments that force entrepreneurs to take a step back and make sure they are committed to their idea.

While we were preparing for opening day, my father invited a friend to the store to show him what I was doing. The friend was a respected professor at a local university and I was excited to hear his thoughts on the business. I was convinced he was going to tell me what a great idea this was. Instead, I was shocked and a little shaken when he told me he didn’t think the business had any potential and that I was wasting my time and money.

It’s times like these that can place doubt and second thoughts in an entrepreneur’s mind. But I was passionate about my idea, and convinced it would work. Barely two weeks before Easter, I opened Edible Arrangements.

Marketing funds were limited, so I created simple flyers to hand out to customers of my flower shop, friends and anyone else I came across. I was so convinced they would love the arrangements that I promised each customer that if they didn’t “WOW” the recipient, I would give them a complete refund.

That first Easter I received 28 orders. My family and I worked all day and into the night to create the arrangements and make sure they were perfect. The next day, as they were delivered, the phone began to ring. Typically, in the gifting industry, when you get a call following a delivery it is a complaint that “the flowers aren’t fresh,” “they didn’t look like they did in the picture,” or a similar issue.

Not this time. Each time the phone rang it was a customer calling to say, “WOW.” Their friends or spouses who received the arrangements were excited and wanted to know where they had found such a creative gift. That Easter convinced me that Edible Arrangements would be successful.

At the time, of course, I had no idea that Edible Arrangements would become a global chain and would be featured in newspapers, magazines and on TV programs worldwide.

At the time, I had no idea that the concept of a business selling fresh fruit arrangements would create opportunities for hundreds of passionate franchisees around the world to pursue their dreams.

I had no idea, when we received those first 28 orders, that 15 years later we would be preparing to fill more than 120,000 orders for another Easter weekend.

That’s why this year, as every year, I pause to think back to those early days and remind myself that Easter truly is a blessed holiday.

 

Entrepreneurship

Easter and its special memories, 15 years later

posted by Tariq Farid April 15, 2014

Each year as the Easter season arrives, I am reminded how truly blessed my family and I have been. For all of us, it is a time of remembrance and celebration, and that is especially true this year as Edible Arrangements® celebrates its 15th anniversary.

In 1986, when I opened my first flower shop as a teenager, and again in 1999, when I opened the first Edible Arrangements, Easter was my first holiday experience as a business owner in the gifting industry. And in each case, it was the Easter season that eased my concerns and reconfirmed my belief that I had made the right decision.

The Easter season of 1999 holds a special place in my heart.

As spring arrived that year, I was excited about a new idea to create artistically designed bouquets made from fresh fruit and I was convinced that they would be an immediate hit. My banker disagreed. When I asked for a loan to help launch Edible Arrangements, he told me with no hesitation that the business had no potential.

But I was convinced I had a good idea, and I also knew that Easter and Mother’s Day — two of the biggest holidays in gifting — were right around the corner. I scraped together the money I needed and, with the help of my family, built a small Edible Arrangements store next to my flower shop in East Haven, Connecticut. During this time I faced another of those moments that force entrepreneurs to take a step back and make sure they are committed to their idea.

While we were preparing for opening day, my father invited a friend to the store to show him what I was doing. The friend was a respected professor at a local university and I was excited to hear his thoughts on the business. I was convinced he was going to tell me what a great idea this was. Instead, I was shocked and a little shaken when he told me he didn’t think the business had any potential and that I was wasting my time and money.

It’s times like these that can place doubt and second thoughts in an entrepreneur’s mind. But I was passionate about my idea, and convinced it would work. Barely two weeks before Easter, I opened Edible Arrangements.

Marketing funds were limited, so I created simple flyers to hand out to customers of my flower shop, friends and anyone else I came across. I was so convinced they would love the arrangements that I promised each customer that if they didn’t “WOW” the recipient, I would give them a complete refund.

That first Easter I received 28 orders. My family and I worked all day and into the night to create the arrangements and make sure they were perfect. The next day, as they were delivered, the phone began to ring. Typically, in the gifting industry, when you get a call following a delivery it is a complaint that “the flowers aren’t fresh,” “they didn’t look like they did in the picture,” or a similar issue.

Not this time. Each time the phone rang it was a customer calling to say, “WOW.” Their friends or spouses who received the arrangements were excited and wanted to know where they had found such a creative gift. That Easter convinced me that Edible Arrangements would be successful.

At the time, of course, I had no idea that Edible Arrangements would become a global chain and would be featured in newspapers, magazines and on TV programs worldwide.

At the time, I had no idea that the concept of a business selling fresh fruit arrangements would create opportunities for hundreds of passionate franchisees around the world to pursue their dreams.

I had no idea, when we received those first 28 orders, that 15 years later we would be preparing to fill more than 120,000 orders for another Easter weekend.

That’s why this year, as every year, I pause to think back to those early days and remind myself that Easter truly is a blessed holiday.