• American Dream
  • Edible Arrangments Franchisees
  • Entrepreneurship
  • opportunity
  • Scott & White Hospital
  • Tariq Farid
  • Texas &AM
  • VA Hospital

Yes, you can go home again!

Just ask Malcolm and Lisa, two of our newest franchisees.

They met while attending Texas A&M University and immediately realized they had a lot in common, having grown up in hometowns just 15 minutes apart. In fact, their parents actually went to high school together.

After graduation, Malcolm took a position in finance at a dietary supplement company in College Station (home of Texas A&M) while Lisa was at home raising two little boys, 4-year-old Max and 2-year-old Caleb.

While they were enjoying College Station, the outdoors, traveling and spending time together as a family, their goal was always to move the family back to the Temple, Texas, area where they were raised.

That opportunity presented itself in the shape of an Edible Arrangements® bouquet. After receiving several Edible Arrangements as gifts, they did a little research and realized that not only did Temple not have an Edible Arrangements, but it was also a perfect market!

A growing city with more than 65,000 residents, Temple is home of Scott & White Hospital, the only Level 1 trauma hospital between Austin and Dallas and home to more than 6,000 employees. The city also has a children’s hospital, a VA hospital, a private university, two large school districts and a dynamic business community.

For Malcolm and Lisa, it’s the best of all worlds — a chance to chase the American Dream of business ownership and do it while raising their family in the same area where they grew up.

Congratulations to Malcolm and Lisa. We wish you and your family the best!

Likes Likes Created with Sketch. Dislikes(0)
Share
  • Edible Arrangements
  • Edible Arrangements Franchises
  • Edible Arrangments Franchisees
  • Franchise System
  • Fruit Summit
  • Tariq Farid
Fruit Summit

Without our franchisees, there would literally be no Edible Arrangements International franchise system. It’s so important to remember that, and always work with franchisees to make our company the best that it can be. They’re the lifeblood of what we do, and it’s only through keeping in touch with them that we continue to grow and meet their needs.

That’s the reason we instituted what we call our Fruit Summit last year, and ever since, we’ve been utilizing Fruit Summit to strengthen that partnership like never before. We just held our latest Fruit Summit here in our corporate office in Wallingford, and it reminded me just why it’s such a crucial element to our success.

Fruit Summit

A select group of franchisees is invited to participate, and join us here for several days of discussion, debate, and sharing of ideas. We get their feedback on new initiatives and concepts, learning what works and what doesn’t work. They share their experiences in the field with us, making sure we never lose touch with what’s going on out there in the “real world”. They also get to learn exactly how things work on the corporate end. Putting it simply, it’s the perfect opportunity to keep us all on the same page, and a valuable, educational experience for all of us.

Fruit Summit helps us to determine the course we’re charting. It keeps us grounded, and gives me a chance to interact directly with our franchisees, which I always appreciate being able to do. We’ve got one more Fruit Summit planned for later this year, and I’m already looking forward to it. I have no doubt our franchisees will WOW me, just like they always do.

Likes Likes Created with Sketch. Dislikes(0)
Share