One of the things I’ve learned over the years as an entrepreneur is that even when you think you know what it’s going to take to make a business successful, there are always unexpected surprises.
I was reminded of that recently as we prepared for and then delivered on our single busiest day of the year, Valentine’s Day. In fact, it turned out to be the single busiest day in our company’s 20-year history!
Taken in total, the numbers are almost unimaginable. Over 275,000 arrangements delivered from coast to coast. More than 14 million strawberries, many dipped in thousands of pounds of chocolate. We shipped over 340,000 decorative boxes as well as vases and other items that make our arrangements so special.
But the numbers don’t come close to telling the whole story.Continue Reading