This week, as the country celebrates National Small Business Week, I’d like to look back and reflect on the beginnings of Edible®, when we were just a small store in Connecticut. Looking back on these memories makes me eternally grateful for all of Edible®’s franchisees that have gone on this journey with me. I’m happy to honor all of them as small business owners across America and applaud them for earning their piece of the American Dream. Continue Reading
“Change begins at home,” as the saying goes, and that is certainly true at the Edible Arrangements headquarters in Wallingford. We recently celebrated the opening of our newest Edible Arrangements location, which can be found right in the entrance to our ever-growing corporate headquarters.
This weekend represents the single biggest weekend of the year for Edible Arrangements as we celebrate Mother’s Day. It also marks the end of National Small Business Week.
In my case, the two have been instrumental to my success in business and in life. Continue Reading
The past weekend was a very special one for several reasons.
First, I was privileged to take my place as part of the International Franchise Association (IFA) board of directors at the organization’s annual convention in San Antonio.
As I have said many times, it is the franchise model that has allowed Edible Arrangements to become a global icon while, at the same time, creating opportunities for our many franchisees to become owners of their own businesses and pursue the American Dream. Continue Reading
When I created Edible Arrangements in 1999, and again when the first franchise location opened in 2001, I was convinced the idea would be successful. I could never have imagined, however, that less than two decades later we would have more than 1,200 locations worldwide.