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franchisees

Photo of Edible team
Edible ArrangementsEntrepreneurshipFranchising and Franchisees

Numbers never tell the whole story

posted by Tariq Farid February 27, 2020

One of the things I’ve learned over the years as an entrepreneur is that even when you think you know what it’s going to take to make a business successful, there are always unexpected surprises.

I was reminded of that recently as we prepared for and then delivered on our single busiest day of the year, Valentine’s Day. In fact, it turned out to be the single busiest day in our company’s 20-year history!

Taken in total, the numbers are almost unimaginable. Over 275,000 arrangements delivered from coast to coast. More than 14 million strawberries, many dipped in thousands of pounds of chocolate. We shipped over 340,000 decorative boxes as well as vases and other items that make our arrangements so special.

But the numbers don’t come close to telling the whole story.

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National small business week Edible
Franchising and Franchisees

Celebrating National Small Business Week

posted by Tariq Farid May 2, 2018

This week, as the country celebrates National Small Business Week, I’d like to look back and reflect on the beginnings of Edible®, when we were just a small store in Connecticut. Looking back on these memories makes me eternally grateful for all of Edible®’s franchisees that have gone on this journey with me. I’m happy to honor all of them as small business owners across America and applaud them for earning their piece of the American Dream. Continue Reading

Edible Arrangements

For all of us at Edible Arrangements, change begins at home

posted by Tariq Farid July 14, 2016

“Change begins at home,” as the saying goes, and that is certainly true at the Edible Arrangements headquarters in Wallingford. We recently celebrated the opening of our newest Edible Arrangements location, which can be found right in the entrance to our ever-growing corporate headquarters.

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IFA Convention Logo 2016
Edible ArrangementsEntrepreneurshipFranchising and FranchiseesTechnology

An exciting opportunity to help shape the future of franchising

posted by Tariq Farid February 24, 2016

The past weekend was a very special one for several reasons.

First, I was privileged to take my place as part of the International Franchise Association (IFA) board of directors at the organization’s annual convention in San Antonio.

As I have said many times, it is the franchise model that has allowed Edible Arrangements to become a global icon while, at the same time, creating opportunities for our many franchisees to become owners of their own businesses and pursue the American Dream. Continue Reading