Tag

IFA

Maurice Welton
Edible ArrangementsFranchising and Franchisees

Honoring Veterans on Independence Day

posted by Tariq Farid July 2, 2018

Every year on the Fourth of July, in the middle of all the backyard celebrations and fireworks displays, I like to pause and take a moment to remember the great men and women who make holidays like this possible. When I moved to America as a child, I was immediately struck by the patriotism and love for this country that is celebrated every Independence Day. I honor and celebrate all the veterans who make this holiday possible. I’d also like to introduce you to some veterans I’m proud to have in our Edible family.

At Edible, we have many employees and franchisees that have bravely served our country, and I have said for years that veterans make some of the best franchisees. They offer dedicated training, organization skills, and a commitment to teamwork. These qualities are exactly what we look for in franchisees, as we need team members who are not intimidated by the daily challenges of running a business.

Two shining examples of hardworking Edible franchisees are Maurice Welton and Martinez Alexander, two veterans who now operate their own Edible locations in South Texas and Fort Bragg, North Carolina.

Maurice has been an Edible franchisee for years; after being forced to leave his home after Hurricane Katrina, he relocated to McAllen, Texas. Now, Maurice operates five successful stores and has become an important figure in his community. Maurice credits his success to the discipline he developed during his time in the military.

Martinez served for twenty-four years, before fulfilling his lifelong dream of owning his own business. Martinez now owns the only Edible store on a military base, giving members of the military and their families a way to show their love.Martinez Alexander

My enduring support for our veterans makes Edible a perfect partner for the International Franchise Association’s VetFran program, which offers small business ownership opportunities to veterans. Edible has been a proud member for years, and we are always looking to recruit more talented veterans for the Edible family.

While these brave men have shown the power of American entrepreneurship, there are many veterans returning to civilian life who bring positive values and a dedication to hard work. I encourage everyone to hire more veterans and urge all franchisors to bring more veterans into your system.

I hope everyone will join me in honoring these American heroes this Independence Day, and enjoy the holiday!

Edible ArrangementsEntrepreneurshipFranchising and Franchisees

Thank You! to all who made this journey possible

posted by Tariq Farid February 14, 2018


There have been many high points over the course of my entrepreneurial journey, but I can’t think of any that compare to this past Sunday when I was honored with the International Franchise Association’s Hall of Fame Award.

Tariq Farid Hall of Fame award

Receiving the Hall of Fame award from Jay Duke and IFA Board Chair Shelly Sun.

To receive such an incredible honor was humbling.Not long ago I asked a good friend how he was doing and he said, “better than I deserve.” I thought that was an incredible response, and considering what many people are facing, I feel the same way. I am blessed. My LORD has been very merciful and I can never be thankful enough for His blessings.

As I was preparing for the ceremony, I couldn’t help but think of all those that have supported me and influenced me over the years. There are so many people to thank for helping me along the way. It is due to their kindness and generosity of others that I have been able to fulfill many of my dreams.

First, of course, were my wonderful mother and father and all my brothers and sisters.

As many of you know, I arrived with my family in this country as a young boy and we had very little. At 13, I got my first job at a flower shop thanks to the kindness of a small business owner named Charlie Farricielli. If not for him, I likely would have never have had the urge to become an entrepreneur.

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IFA Convention Logo 2016
Edible ArrangementsEntrepreneurshipFranchising and FranchiseesTechnology

An exciting opportunity to help shape the future of franchising

posted by Tariq Farid February 24, 2016

The past weekend was a very special one for several reasons.

First, I was privileged to take my place as part of the International Franchise Association (IFA) board of directors at the organization’s annual convention in San Antonio.

As I have said many times, it is the franchise model that has allowed Edible Arrangements to become a global icon while, at the same time, creating opportunities for our many franchisees to become owners of their own businesses and pursue the American Dream. Continue Reading

Entrepreneurship

An exciting look at the future of franchising . . . and business

posted by Tariq Farid March 3, 2015

I recently participated in an event that was not only inspiring but also left me excited about the future of business, in general, and specifically franchising.

As a founding sponsor of the International Franchise Association’s NextGen program, I was invited to join several of my colleagues on a panel in which I was able to share my experiences in building Edible Arrangements with a group of about 40 young entrepreneurs. The entrepreneurs were winners of the IFA’s Young Entrepreneurs in Franchising Competition and were selected from more than 450 applicants across 44 countries who submitted ideas for franchiseable businesses.

I was encouraged to find that many of the ideas reflected social responsibility within the business opportunity, such as alternative energy refill stations from South Africa and fresh drinking water systems from Uganda. This new generation truly understands the importance of being a contributing member of their community.

What excited me most, however, was the vision these young men and women have for the future of franchising.

In the US alone, franchising is responsible for as many as 17 million domestic jobs and putting over 760,000 entrepreneurs into businesses as franchisees, according to the most recent data.

While those numbers are impressive and reflect the critical role that franchising plays in the economy, I’ve always felt that we are just scratching the surface when it comes to realizing the true potential of this amazing business model.

Advances in technology have given us opportunities not available even a few years ago to build dynamic franchise systems that go well beyond a chain of shops offering the same products or services.

We have the opportunity to create our own ecosystems in which we can control almost every part of the process — from production of the resources needed to create a product all the way to how the product or service is purchased — thus guaranteeing a universal experience.

What I discovered in visiting with these young men and women is that they “Get It!” They are a generation raised in a global economy and in a time in which companies such as Apple and a few others are redefining the way businesses serve their many markets. Their ideas for how to launch and grow their businesses reflected this more global way of thinking.

As a result, I truly believe they understand that franchising can be much more than it is today.

I am excited to see where this new generation takes us. Wherever it is, I am confident it will bring the type of new thinking and innovation needed to inspire all of us in franchising to rethink the way we do business and bring us closer to reaching our full potential.

(Above) Courtney Olesh of Ohio State University shows me her exciting creation called Flashnotes – a virtual marketplace for notes on class lectures and study guides. (Below) The future of franchising.

Entrepreneurship

Inspiration from others will help you build your brand

posted by Tariq Farid July 16, 2014

As part of a joint program by the International Franchise Association®, the Department of Veteran Affairs and the SMI Center For Business Acceleration, I was asked to share my thoughts on how we’ve been so successful in branding Edible Arrangements® in such as short amount of time. In my opinion, the key to creating an iconic brand is to learn other successful entrepreneurs while surrounding yourself with a talented team of creative professionals. You can watch the full interview with Sales Bench™ below.