Military veterans

Maurice Welton
Edible ArrangementsFranchising and Franchisees

Honoring Veterans on Independence Day

posted by Tariq Farid July 2, 2018

Every year on the Fourth of July, in the middle of all the backyard celebrations and fireworks displays, I like to pause and take a moment to remember the great men and women who make holidays like this possible. When I moved to America as a child, I was immediately struck by the patriotism and love for this country that is celebrated every Independence Day. I honor and celebrate all the veterans who make this holiday possible. I’d also like to introduce you to some veterans I’m proud to have in our Edible family.

At Edible, we have many employees and franchisees that have bravely served our country, and I have said for years that veterans make some of the best franchisees. They offer dedicated training, organization skills, and a commitment to teamwork. These qualities are exactly what we look for in franchisees, as we need team members who are not intimidated by the daily challenges of running a business.

Two shining examples of hardworking Edible franchisees are Maurice Welton and Martinez Alexander, two veterans who now operate their own Edible locations in South Texas and Fort Bragg, North Carolina.

Maurice has been an Edible franchisee for years; after being forced to leave his home after Hurricane Katrina, he relocated to McAllen, Texas. Now, Maurice operates five successful stores and has become an important figure in his community. Maurice credits his success to the discipline he developed during his time in the military.

Martinez served for twenty-four years, before fulfilling his lifelong dream of owning his own business. Martinez now owns the only Edible store on a military base, giving members of the military and their families a way to show their love.Martinez Alexander

My enduring support for our veterans makes Edible a perfect partner for the International Franchise Association’s VetFran program, which offers small business ownership opportunities to veterans. Edible has been a proud member for years, and we are always looking to recruit more talented veterans for the Edible family.

While these brave men have shown the power of American entrepreneurship, there are many veterans returning to civilian life who bring positive values and a dedication to hard work. I encourage everyone to hire more veterans and urge all franchisors to bring more veterans into your system.

I hope everyone will join me in honoring these American heroes this Independence Day, and enjoy the holiday!

Edible Arrangements Celebrates Veterans
Edible ArrangementsPhilanthropy

Honoring America’s Heroes on Memorial Day

posted by Tariq Farid May 25, 2017

With the approach of Memorial Day and all the summer kickoff backyard barbecues and pool parties, I once again want to take a moment to pause and reflect on the brave men and women who made the ultimate sacrifice for our country.

Continue Reading

Franchising and Franchisees

An opportunity to advance franchising worldwide

posted by Tariq Farid November 2, 2015

For many years I’ve participated in numerous events sponsored by the International Franchise Association (IFA), the world’s premier organization for franchisors, franchisees and industry suppliers. It’s been an honor, as well as an education, to meet the brightest people in franchising through the IFA, and now I’ve been given an opportunity to work with the IFA at the highest possible level as a member of its board of directors. I’m humbled by the recent decision of IFA’s leadership to appoint me to the board beginning in February 2016. Continue Reading

Franchising and Franchisees

An American hero comes out of retirement to open an Edible Arrangements store (and then, another!)

posted by Tariq Farid November 11, 2014

Meet Manny, one of Edible Arrangements’® amazing franchisees.

Manny is a compassionate man with a big heart who seems to have non-stop energy! He also is one of the many military veterans who have become successful Edible Arrangements franchisees.

Manny is originally from a factory town, Lorain, Ohio, where “it was expected that after graduation from high school, you would go work in a factory. That’s just what people did.”

After high school, however, Manny found himself in Vietnam as a member of the 101st Airborne combat infantry. Once his service to his country had ended, he enrolled at California State University Northridge where he earned a BA in Communications. After a successful career as a headhunter, he established his own business and grew it to an $8 million company prior to selling it and retiring.

Manny was not content to stay still for long, however, and soon began considering yet another career path! Franchising caught his attention as a great way to get back into business and he began researching various franchises ranging from Subway to ebay. Then, one day in 2005, he saw an arrangement from Edible Arrangements for the first time.

“I was truly WOWED,” Manny remembers. “I now know that Edible Arrangements’ goal is to WOW people and when I saw the product that was exactly my reaction!”

Manny opened his first Edible Arrangements store in 2007 in Victorville, California, a somewhat isolated area in the high desert. “I was planning on working at the store a few times a week, but then when the economic downturn happened in 2008, that was not an option,” he said.

Manny ended up working every day to grow his business and protect his investment during tough times. His main focus was on marketing and WOWING people with Edible Arrangements’ visually stunning arrangements.

As a result, he began to interact with his local community as never before. Not only was he successful in growing his business despite the difficult economy, but he found that he truly loved being engaged with the community. And he found himself getting more and more involved.

He has served or now serves on numerous boards of area non-profits and business organizations, including the State of California’s Hispanic Chamber of Commerce, Boys & Girls Club, Victor Valley Medical Center Foundation, Adelanto and HD Hispanic Chambers. Edible Arrangements is one of the major sponsors for The Phoenix Foundation, which pays funeral costs for victims of tragedies, and Manny is Executive Director of his local Boys and Girls Club of Victor Valley. This year the High Desert Hispanic Chamber of Commerce representing the Inland Empire recognized Manny’s Edible Arrangements store and awarded him the “Small Business of the Year Award. The Visionaries and Leaders Organization also recognized Manny as one of the 10 most influential people in the High Desert during Hispanic Heritage Month.

Manny has now opened his second Edible Arrangements store in San Gabriel, California.

To what does he attribute his success?

“I have great parents,” he says. “And my family and the military.”

Manny says that he would not be the person he is today without the guidance, love and support of his parents and his family. And he says he would not have achieved the business success he has enjoyed if not for the leadership and other training he received from the military

“We are leaders,” Manny says of his fellow military veterans. “We are persistent and tenacious. We’ve gone through the worst, so we can handle the rest. All of my military training and experience has helped me get through this—all of the ups and downs with my business due to the economy. If you have been trained well, even when things go wrong or fear strikes, your training takes over and you will make it. These qualities have helped me successfully grow my Edible Arrangements stores.”

As a result, “my life has far exceeded my dreams,” says Manny.

On this Veteran’s Day, don’t forget that Edible Arrangements is providing a way for you to salute the men and women like Manny who served in our military. Through tomorrow we will donate $1 for each Edible Pop sold to the Iraq and Afghanistan Veterans of America (IAVA), the first and largest organization for new veterans and their families. These funds will assist in employment support programs including the creation of a tool kit for Edible Arrangements franchisees to locate and hire qualified veterans across the U.S.


Edible Arrangements

Sharing the love with our veterans

posted by Tariq Farid November 7, 2014

As I wrote about earlier this week, Edible Arrangements has forged a partnership with an amazing and esteemed organization that provides support and services to the 2.8 million veterans of Iraq and Afghanistan — the Iraq and Afghanistan Veterans Association (IAVA).

The organization’s founder and Executive Director, Paul Rieckhoff, is a veteran (and an all-around amazing person) who has built an organization that works tirelessly to improve the lives of Iraq and Afghanistan veterans and their families.

Edible Arrangements’ partnership with the IAVA will allow us to significantly expand our efforts to recruit and employ veterans. At the same time, we want to raise awareness from coast to coast about how veterans make ideal employees, small business owners and franchisees, and show how businesses like Edible Arrangements can help.

Additionally, we have donated $15,000 to IAVA and have a goal to raise an additional $50,000 through sales of our Edible Pops™.

On Thursday, employees from the Edible Arrangements corporate office visited VA hospitals at locations across the nation. We handed out Edible Pops and spent time chatting with the veterans and having a good time. It was out way of showing we care and we appreciate the sacrifices they made for all of us.

Many of the veterans we visited were from earlier wars and were older. Many had health problems. Yet, they were so happy to have visitors and an opportunity to chat. They appreciated our time and, of course, the Edible Pops! These veterans really touched my heart, and the hearts of all employees who took part in these visits.

Veteran’s Day is Tuesday and I hope you will join us in doing something nice for these men and women who have given so much — for they are true our heroes. As you can see from these photos of our visits, everyone comes out a winner!