This week, the International Franchise Association (IFA) held their annual conference and I marked one year since I was granted the honor of joining the IFA’s Hall of Fame. It was an incredibly humbling experience to be given this award after such a long entrepreneurial journey.
Known to enjoy some sweet treats myself, I am very excited about the recent announcement that Jacques Torres is sharing his incredible skills and craftsmanship with Edible Arrangements as we add a new Edible Chocolate brand to our product line.
When we began looking at creating a line of chocolates, we knew we wanted something that would be just as delicious as they are beautiful. At the same time, the new line needed to complement to our existing products and we soon discovered that Jacques, known to many as “Mr. Chocolate,” was the perfect partner to make it happen. He is a famed New York City master chocolatier and recipient of the James Beard Award. Adding to his impressive resume, he was the first artisan chocolatier to start from cocoa beans to make his own chocolate.
Now, taking advantage of a culinary career that spans more than four decades, Jacques has created a “WOW-worthy” line of delicious sweets, confirming that we could not have found a better partner for a collaboration. Marrying chocolate with fruits, caramel or nuts, all from scratch and using the finest ingredients that we have all come to know and love, the chocolates he crafted are the perfect compliment to the holiday season!
The chocolate comes in either dark, milk or white premium Belgium chocolate. The hand-crafted chocolate sweets are filled with fruit, including some of my favorites, such as raspberry, pineapple, orange and passion fruit. Jacques has also created mouthwatering options that incorporate caramel and hazelnut crunch as the filling.
I want to personally thank Jacques and the entire Edible Arrangements team for creating these beautiful and delicious treats. And what better time to enjoy them than the holidays!
Through the Tariq Farid Foundation, we have been able to support many different worthwhile organizations. Most recently, we have had the opportunity to team up with the Spanish Community of Wallingford (SCOW), which helps members of the Hispanic community who are experiencing temporary financial setbacks.
When I created Edible Arrangements in 1999, and again when the first franchise location opened in 2001, I was convinced the idea would be successful. I could never have imagined, however, that less than two decades later we would have more than 1,200 locations worldwide.