As I wrote about earlier this week, Edible Arrangements has forged a partnership with an amazing and esteemed organization that provides support and services to the 2.8 million veterans of Iraq and Afghanistan — the Iraq and Afghanistan Veterans Association (IAVA).
The organization’s founder and Executive Director, Paul Rieckhoff, is a veteran (and an all-around amazing person) who has built an organization that works tirelessly to improve the lives of Iraq and Afghanistan veterans and their families.
Edible Arrangements’ partnership with the IAVA will allow us to significantly expand our efforts to recruit and employ veterans. At the same time, we want to raise awareness from coast to coast about how veterans make ideal employees, small business owners and franchisees, and show how businesses like Edible Arrangements can help.
Additionally, we have donated $15,000 to IAVA and have a goal to raise an additional $50,000 through sales of our Edible Pops™.
On Thursday, employees from the Edible Arrangements corporate office visited VA hospitals at locations across the nation. We handed out Edible Pops and spent time chatting with the veterans and having a good time. It was out way of showing we care and we appreciate the sacrifices they made for all of us.
Many of the veterans we visited were from earlier wars and were older. Many had health problems. Yet, they were so happy to have visitors and an opportunity to chat. They appreciated our time and, of course, the Edible Pops! These veterans really touched my heart, and the hearts of all employees who took part in these visits.
Veteran’s Day is Tuesday and I hope you will join us in doing something nice for these men and women who have given so much — for they are true our heroes. As you can see from these photos of our visits, everyone comes out a winner!