Edible ArrangementsFranchising and FranchiseesTechnology

How the “Uberization” of Business is Reshaping the Future of Franchising

posted by Tariq Farid October 25, 2016

Later this week I will be in Austin speaking to a gathering of franchise professionals about the impact of technology on the future of franchising during the annual FranTech conference, sponsored by the International Franchise Association.

As a self-proclaimed tech geek, it is a topic that is dear to my heart and one that I have written and spoken about many times.

I’ve always been one to embrace technology. In the early days of Edible Arrangements I recognized the major role technology could play in separating ourselves from any competitors, and it still plays a critical role in our growth all these years later.

I’m a strong believer in making technology the basis of business, then inserting the brand on top of that technology. Doing this allows the business owner to automate operations and shift the core focus to growth. As I have discovered on numerous occasions, this method of “uberizing” business saves both time and money.

I recently had the opportunity to sit down with international franchise speaker and author Dr. John Hayes for the How To Buy A Franchise Show to share my vision of how technology is reshaping franchising, and how we, at Edible Arrangements, have “uberized” our business.

I hope the information shared in this interview helps you rethink the role that technology plays in your business.


Franchise Times Top 200+
Edible Arrangements

More sweet news for Edible Arrangements

posted by Tariq Farid October 7, 2016

It seems that things just keep getting sweeter for Edible Arrangements in 2016 as we recently learned that Edible Arrangements has been named to the Franchise Times annual Top 200+ list.

I’m always very grateful when the Edible Arrangements family is recognized by a leading industry publication such as Franchise Times. It is yet another testament to the incredible dedication and passion of our franchisees and the corporate team.

I’m excited about the future for Edible Arrangements. We have already announced some incredible additions to our product lines and to the look of our stores, and with our unbelievable franchisees and our great corporate team, the sky truly is the limit!

Click Here To See The Rankings

Edible ArrangementsEntrepreneurship

Reflecting on a turning point for me and Edible Arrangements

posted by Tariq Farid September 29, 2016

As an entrepreneur, it’s often very easy to get so caught up in the day-to-day whirlwind of business that there is little time for reflection. That’s why I so enjoyed my recent interview with Chris Beier of Inc. magazine.

The interview offered me a chance to revisit the early days of Edible Arrangements. It was a time when we were experiencing dramatic growth and I, as is not uncommon for anyone trying to build a business, was experiencing self-doubt about whether I was the right person to lead the company forward at such an important time.

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Tariq Farid IFA Award
Edible ArrangementsPhilanthropy

Honoring Our Commitment To Giving Back

posted by Tariq Farid September 21, 2016

As I have said many times, I deeply believe that with success comes a responsibility to give back to your community. It is not just a personal value but a value that is shared by the entire Edible Arrangements family. It is the reason we created our Edible Cares program and the reason that Asma and I created the The Tariq Farid Foundation.

We didn’t create these programs for recognition, but rather because we believe that they are important. When we are recognized for our work, however, it is much appreciated and that was the case recently when I traveled to Washington, D.C., to accept the Franchising Gives Back Gold Award from the International Franchise Association (IFA) on behalf of everyone involved in Edible Arrangements and the Tariq Farid Foundation. Continue Reading

Edible Arrangements

Need Edible Arrangements? There’s an app for that!

posted by Tariq Farid September 8, 2016
It’s an exciting time for Edible Arrangements. This week we released our own app and the response has exceeded all expectations as our fans have quickly embraced the technology. So much so, that iTunes had us featured as a favorite new app within days of its release.

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