Holiday Gift Basket
Edible ArrangementsEntrepreneurshipFranchising and Franchisees

The Holiday Gift that Keeps Giving

posted by Tariq Farid December 8, 2016

As we enjoy the holiday season, I am excited to share news of a new line of Edible Arrangements gift baskets and custom swizzle colors.

Once again our incredibly dynamic Edible Arrangements team has made us all say “Wow!”

I know how hard they have worked to make these new products a reality, and I’m grateful to be associated with so many creative and passionate team members who are dedicated to helping us grow in exciting and innovative ways.

In the spirit of the holiday season, and as an advocate for the small business owners that are a part of the Edible Arrangements family, I ask that you might consider shopping small for holiday gifts this year. If there is an Edible Arrangements store in your community (You can find a list here), I encourage you to pop in and explore the new products and other gift options they have. Supporting a local, small business owner is truly a holiday gift that will keep giving.

All arrangements are locally made and fresh to order. The new baskets also feature some of my favorite treats including whole fresh fruit, Pineapple Edible Pops, Gourmet Belgian Chocolate Pops, chocolate Dipped Fruit boxes, Gourmet Shareable Caramel Apples and Fruit Truffles.

Another fun new product option that I’m excited about are the custom swizzle colors. I’m looking forward to sharing some red and green swizzled fruit with family and friends this year!

I wish you all a safe and happy holiday season, and I hope you enjoy these new products as much as we do. Lastly, once again I encourage you to consider shopping small for the holidays by supporting your local Edible Arrangements franchise.


Tariq Farid and Edible Arrangements franchisees

Taking a moment to celebrate the entrepreneurial way of life

posted by Tariq Farid November 22, 2016

November is National Entrepreneurship Month and before it’s time to flip the page on the calendar, I’d like to take some time to reflect on the many great entrepreneurs that have taken the leap of business ownership with Edible Arrangements, and those who have inspired my entrepreneur journey along the way.

As I have shared many times before before, I got the entrepreneurial bug at a young age. Even though I was determined to succeed, I never imagined at the time that my single store would some day turn into a global chain with well over 1,000 locations around the world.

At times, I still find it hard to believe all that has happened, but this Thanksgiving weekend I am very thankful that it did.

As every entrepreneur knows, running a business can cause you to question yourself almost on a daily basis. The challenge is overcoming those self-doubts and continuing to move forward to build your business.

That’s why I so admire each and every one of our Edible Arrangements franchisees. I know their challenges. Regardless of their backgrounds, their experiences or even their reason for getting into business for themselves, they all share an entrepreneurial spirit and a passion for business ownership.

The growth and overall success that Edible Arrangements has enjoyed over almost two decades is due to their undeniable dedication and every day I am thankful that they share our vision and enthusiasm for the brand and have allowed us to help them pursue their goal of achieving the American Dream.

There is another group that needs to be thanked, as well.  I am forever grateful that I have always had my family and so many good mentors and business associates surrounding me as a young entrepreneur. It is reassuring to know that they are in my corner. And I know each of our successful Edible Arrangements franchisees also depend on supportive and uplifting peers that are helping them take their businesses to the next level.

As part of National Small Business month we will also celebrate Small Business Saturday this weekend. I encourage you to shop local and shop small. And, as an advocate for the small business owners in Edible Arrangements, I encourage you to make one of your purchases from an Edible Arrangements location near you. It’s the best way to show your support of their entrepreneurial journey.

Maurice Welton
Edible ArrangementsEntrepreneurshipFranchising and Franchisees

Saluting Our Veterans

posted by Tariq Farid November 11, 2016

As Veterans Day arrives every year I am reminded of the incredible sacrifices the great veterans of our country have made and continue to make every day. Yet, I am also saddened to think of the many obstacles a large number of them face, unfortunately, as they make the transition from military to civilian life and into the workforce. Continue Reading

Edible ArrangementsFranchising and FranchiseesTechnology

How the “Uberization” of Business is Reshaping the Future of Franchising

posted by Tariq Farid October 25, 2016

Later this week I will be in Austin speaking to a gathering of franchise professionals about the impact of technology on the future of franchising during the annual FranTech conference, sponsored by the International Franchise Association.

As a self-proclaimed tech geek, it is a topic that is dear to my heart and one that I have written and spoken about many times. Continue Reading

Franchise Times Top 200+
Edible Arrangements

More sweet news for Edible Arrangements

posted by Tariq Farid October 7, 2016

It seems that things just keep getting sweeter for Edible Arrangements in 2016 as we recently learned that Edible Arrangements has been named to the Franchise Times annual Top 200+ list.

I’m always very grateful when the Edible Arrangements family is recognized by a leading industry publication such as Franchise Times. It is yet another testament to the incredible dedication and passion of our franchisees and the corporate team.

I’m excited about the future for Edible Arrangements. We have already announced some incredible additions to our product lines and to the look of our stores, and with our unbelievable franchisees and our great corporate team, the sky truly is the limit!

Click Here To See The Rankings