Edible Arrangements

Celebrating Dads This Father’s Day

posted by Tariq Farid June 15, 2018

As the years fly, it’s days like Father’s Day that make me realize how special our time is with those we love. It’s a day to celebrate the men in our lives who have spent their years out by the grill, in the garage fixing the car, or being our biggest fans up in the stands. Men can wear many hats, and today we tip ours to all the Fathers out there.

When I was 17-years-old I took a generous $5,000 loan from family friends to open my own flower shop. This loan would change my life, but it was the work ethic that went with it that made all the difference. And I learned a great deal about that from my father. My father worked as a machinist by day and at McDonald’s at night, all to make sure he provided for our family. To help out, I started mowing lawns and had a paper route in our neighborhood, and eventually worked my way up to a small flower shop that led me to create Edible.

Working and supporting each other was how my family stayed afloat, and that hardworking nature is what I can credit my entrepreneurial success to today. Working hard from a young age gave me the determination it took to create Edible. But on top of that, it was the support of my family that got me started on this dream. That was not only a pivotal moment for me and my career but also a shining example of the love of a parent.

Edible soccer ball Father's Day arrangement

Memories like that are reasons we should honor all the Fathers out there. To celebrate your own father this Father’s day, I am happy to share our ‘dadible’ gifts, available at all Edible locations and online. These treats feature gourmet chocolate dipped strawberries and pineapple mustaches with special packaging, custom father’s day boxes, sports-themed fruit arrangements, and more to make him the star of the day!

It’s a special feeling being a dad, so make sure to treat yours right!

Edible ArrangementsNews & Press

Celebrating National Police Week and National Donut Day with “Donut Boy”

posted by Tariq Farid June 1, 2018

When I was younger and creating Edible I never thought I’d be writing about a donut product! But here we are on National Donut Day, celebrating the launch of Edible’s brand new donuts. You might be wondering, how can fruit be a donut? These donut-shaped treats are made with crisp Granny Smith apples and covered in 100 percent real gourmet chocolate. They also come with a variety of topping choices, including a colorful chocolate glaze, sprinkles, caramelized hazelnut crunch, and coconut shavings.

Before we launched our new donuts, we wanted to give back to the community, something that has always been on my heart. A young boy named Tyler caught my attention and the Edible team thought the upcoming National Police Week would be the perfect opportunity to partner with Tyler, the “Donut Boy.”

It’s customary to assume that National Police Week is a week filled with donuts. But for 9-year-old Tyler Carach, every week is National Police Week. Two years ago, Tyler saw four officers in a store, and asked his mom if he could buy them a treat. He used his allowance to buy donuts for the officers, who were incredibly grateful. His mom explained that they were so happy that someone took time to thank them. This small purchase sparked Tyler’s country-wide donut mission to thank every officer in America. Since his first purchase Tyler, now known as “Donut Boy,” has traveled to more than 27 states and personally handed out over 60,000 donuts to police officers. He says “I donut need a reason to THANK a cop” and posts across all of his social media accounts highlighting his travels.

Tyler Carach "Donut Boy" celebrates National Police Week with Edible

Edible was fortunate enough to create a special partnership with Tyler as he was set to honor Minnesota Police Officers for the special week. Claudine, one of our local Edible franchisees, worked with him to offer our brand-new donuts before they were introduced nationwide. Together, Claudine and Edible donated dozens of the new donuts to Tyler to help assist with his deliveries and mission to thank every officer at the Minneapolis Police Department, Roseville Police Department, and St Paul Police Department.

Hearing Tyler’s story reminded me of the creativity and imagination that childhood brings to youth all over the world. It takes creativity, passion and a selfless heart like Tyler’s to envision such an honorable dream of delivering donuts to thank police officers nationwide. Looking through his photos and watching videos of him traveling across the country, it’s easy to spot the heart for service Tyler so clearly has. I’m honored that Tyler let Edible be a small part of his journey in Minnesota and I look forward to seeing him continue to follow his dreams. I have a suspicion they will take him far!

Finally, I have to remind you that Edible donuts are available in stores across the country. As a special treat to WOW you this Friday, participating Edible locations are offering a FREE donut to customers! Find your local Edible store here and treat yourself!

Edible ArrangementsTariq Farid

Celebrating “Momible” Moments this Mother’s Day

posted by Tariq Farid May 9, 2018

I try to take every opportunity I get to honor my Mother. Throughout my life she was always an incredible supporter. No matter how big my dreams got, she was always there to not only share words of belief and encouragement, but also to lend a helping hand whenever I needed one.

It’s because of her encouraging words and helping hands that Edible ever got started. When everyone told me this idea I had would never work, she gave me the confidence I needed. She always told me that she knew I was headed for something big. When I was in high school trying to get my business off the ground, it was my mom who worked in the shop until I could get home from school. It’s that kind of unwavering support that allowed my dreams to come true.

Fast forward to many years later, Edible is now a flourishing franchise with over 1,200 locations around the world. None of this could have been possible without every piece of advice my mom shared and every hour she spend helping me to assemble my first arrangements. It turns out that moms really do know best, and I’m so glad I listened to mine!

Each year as I reflect on the influential role my mother had in my life, I look for ways to honor her and share her legacy. This year I found a special way to do just that.

Timely for Mother’s Day, you probably noticed that last week Edible kicked off an “ible” campaign to help celebrate both the small everyday victories and life’s most precious moments. As the campaign will show, there are many “ibles” that Edible compasses. Edible is shareible, giftible and lovible. But, my favorite by far is that Edible is momible.

To celebrate this, we visited a place where every day is Mother’s Day. We visited three hospital maternity wards, bringing “Deliveries for Deliveries” to help welcome new bundles of joy in the most lovible and momible way we can, with a sweet surprise!

 

As this video shows, the momible bond is something very special. I’m thankful to have had such a strong one, and I love celebrating these kind of momible moments!

I hope you spend the weekend to honor and cherish the special women in your life in a momible way.

Edible is Lovible
Edible ArrangementsFranchising and Franchisees

It’s an Excitible time for Edible

posted by Tariq Farid May 6, 2018

After years of planning and hard work by the amazing Edible team, our franchisees and our agency partner Havas, I am very excited to announce that we have officially kicked off our transformation with a new “Edible is ❤ible” campaign. It launches just in time for one of our biggest holidays and the most important day for us all, Mother’s Day.

Continue Reading

National small business week Edible
Franchising and Franchisees

Celebrating National Small Business Week

posted by Tariq Farid May 2, 2018

This week, as the country celebrates National Small Business Week, I’d like to look back and reflect on the beginnings of Edible®, when we were just a small store in Connecticut. Looking back on these memories makes me eternally grateful for all of Edible®’s franchisees that have gone on this journey with me. I’m happy to honor all of them as small business owners across America and applaud them for earning their piece of the American Dream. Continue Reading