Amanda D.H. Allen Promoted to CFO

posted by Joan Huwiler August 3, 2017


These are exciting times for Edible Arrangements and I am grateful to have a team filled with amazing talent.  I am especially thrilled to see Amanda D.H. Allen be promoted from vice president of finance and accounting, to Chief Financial Officer (CFO) at Edible.  Cultivating talent from within the organization helps to build a strong corporate culture.

Amanda is a results-driven professional who has taken on every new challenge and excelled. She has a passion and skill for creating value for franchisees, customers, and employees. These talents will serve us well in the future.

Amanda began her career in consumer & retail investment banking at UBS and included corporate finance and strategic planning leadership roles at PepsiCo, a Fortune 50 food and beverage company, as well as Starwood Hotels and Waterworks, a founder-led and private equity backed retailer.

Amanda holds a Master of Business Administration with Distinction from the Stern School of Business at New York University and a Bachelor of Science in Economics from Duke University, where she graduated with honors.

Allen succeeds Tony DiPippa, who will take on an expanded role overseeing the day-to-day operations of Edible and working closely with me to manage my portfolio of companies.

EntrepreneurshipTariq Farid

Sharing Growth Strategies With Other Connecticut Business Leaders

posted by Tariq Farid July 25, 2017

I recently had the opportunity to attend an incredible gathering of like-minded individuals for a dynamic event called “90 ideas in 90 minutes!” The Hartford Business Journal brought together executives from the Hartford area to discuss how we grew our businesses and to share the key principles we practice in order to continue to achieve success.

Nine executives from diverse industries including healthcare, marketing, food and beverage, and education gathered to share their 10 best ideas, hence, 90 ideas in 90 minutes! The event was designed to provide other business owners and executives ideas to help them improve their businesses.

These are the 10 ideas that have helped me to succeed in business and continue to expand and grow with Edible Arrangements:

  1. Don’t chase money, it runs really fast.  Do the right thing and it will chase you — Always have a customer-first approach; focus on making your customers say ‘WOW.’
  2. The 60%, 20% and 20% Rule — Spend 60% of your time managing/planning for the future, 20% reflecting on the past, and 20% maintaining the present.
  3. Lead by example — To truly lead by example, it is important for the CEO to know everything about the business, whether it’s something as basic as how to program the security alarm to something as complex as the global vision for the company.
  4. Create your own business ecosystem — The more elements of your business that you are able to control, the more you are able to consistently deliver on your brand promise. Apple is one example of a company that has mastered this.
  5. Find a mentor; be a mentor — You learn as much by being a mentor as those you are mentoring
  6. Realize that sometimes you are the best person for the job. — When all else fails, trust your gut and believe in yourself.
  7. Look inside the company first for your next executive hires. — The grass isn’t always greener; look first for talent inside your company.
  8. Always be evolving — Frequently ask yourself, “if I were starting this business today, what would I do differently?” Then see if you can do those things now.
  9. Be philanthropic and socially responsible — Always give back to your community and the people that made your success possible.
  10. Even if you start small, Dream Big — Never impose limitations on what you can accomplish.

These ideas have helped shape my business philosophy, and played a major role in the growth of Edible Arrangements from a single shop into an international chain.

The “90 Ideas In 90 Minutes” event was a terrific opportunity to learn from other business leaders and gain insight into how they transformed their companies. I continue to learn something new every day in this business, and this event gave me a chance to learn from the best of the best, right here in Connecticut.


EntrepreneurshipFranchising and Franchisees


posted by Joan Huwiler July 5, 2017

So many things to celebrate in June.  Birthdays, weddings, anniversaries, graduations and of course Father’s Day. Edible Arrangements was there for those special occasions as well as the everyday fresh fruit treats. June was also filled with new store openings, and the renewal of franchise agreements. This infographic shares our news. It rejoices in the hopes and dreams of small business owners across the country.


Edible ArrangementsFranchise OpportunitiesFranchising and Franchisees

Celebrating the Global Expansion of Edible Arrangements

posted by Tariq Farid June 16, 2017

In the early days after creating Edible Arrangements, my goal was really pretty simple. I wanted to create a “WOW” moment for customers. Like all new entrepreneurs, I had dreams of growing the business and hoped that maybe someday our products could be a source of enjoyment for people around the world. 

Fast forward, and I could not be happier that we are launching an aggressive international expansion campaign under the direction of the president of Edible Global, Tony Pavese. We are focusing on the GCC (Gulf Cooperative Council), MENA (Middle East and North Africa) and Southeast Asia markets and our goal is to open as many as 100 locations over the next three years. As part of this initiative we are excited to work with World Franchise Associates to help identify prospective development partners in the markets we are focusing on for growth.

This is a very exciting time to be a part of Edible Arrangements as we continue to evolve the brand and our products. And I am happy about this opportunity for our products to become a source of enjoyment for people across the globe — whether it’s a surprise arrangement arriving for a special occasion, a group of friends grabbing a fresh fruit smoothie together or someone with an entrepreneurial spirit realizing their dream by opening their own Edible store.

When I look back at the growth Edible Arrangements has achieved over the past years I’m humbly reminded of all the amazing and hard-working team members, franchisees and millions of customers that have made it possible for us to get to this point. I remember how excited I was when I created my first fruit arrangement and my first customer said, “WOW.” I am equally excited today as we look forward to increasing our global expansion efforts and having the chance to make people around the world say, “WOW.”.