Edible® Brands Announces Major Organizational Changes to Spearhead New Brand Initiatives for 2020
Edible ArrangementsFranchising and Franchisees

Welcoming New Leadership for a Brand Evolution

posted by Tariq Farid October 30, 2019

When I launched Edible Arrangements® in 1999, I was full of passion and ready to WOW our customers. I don’t mean that I just wanted them to be excited or impressed, I literally wanted them to say “WOW” when they received a treat from us. 

And even though 20 years have passed, I am still just as passionate about delivering a WOW-worthy moment to customers today. 

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Carissa Ganelli
Edible ArrangementsNews & Press

Welcome Carissa Ganelli, Our New President of Edible.com

posted by Tariq Farid April 24, 2019


We recently announced that Carissa Ganelli has been named president of Edible.com, which is the largest operating division of Edible Arrangements. 

In this position, she will oversee all of Edible’s e-commerce and technology by helping us understand how to take full advantage of things like voice recognition, AI and other rapidly developing digital technologies.

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Special Memories for a Special Season
Edible Arrangements

Special Memories for a Special Season

posted by Tariq Farid April 17, 2019

For many people, Easter is a time of celebration and remembrance.

This year, as we celebrate the 20th anniversary of Edible Arrangements®, I’ve found myself especially reflective as I think about how far we’ve come since our very first Easter.

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