This is a very exciting day for all of us at Edible Brands. We are joining forces with Colorado-based Rocky Mountain Chocolate Factory in what I consider to be a groundbreaking, long-term strategic partnership.
This is not an acquisition or merger, although I will be assuming a position on the Rocky Mountain board. Rather this is a partnership that has the potential to significantly grow business for both companies.
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When I launched Edible Arrangements® in 1999, I was full of passion and ready to WOW our customers. I don’t mean that I just wanted them to be excited or impressed, I literally wanted them to say “WOW” when they received a treat from us.
And even though 20 years have passed, I am still just as passionate about delivering a WOW-worthy moment to customers today.
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One of my true joys as an entrepreneur is discovering a new opportunity and taking it from vision to reality, especially when it involves an emerging market that is ripe for development and provides true value to the public.
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Over the years, I have written a lot about the impact my mother had on my life and my business. No matter the situation, she always seemed to have the perfect words of wisdom.
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We recently announced that Carissa Ganelli has been named president of Edible.com, which is the largest operating division of Edible Arrangements.
In this position, she will oversee all of Edible’s e-commerce and technology by helping us understand how to take full advantage of things like voice recognition, AI and other rapidly developing digital technologies.
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