Edible Arrangements

Now more than ever, it takes a village

posted by Tariq Farid March 18, 2020

These are difficult and confusing times for all of us, and my prayers and thoughts are with every family and loved one that has been impacted by the COVID-19 virus.

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Photo of Edible team
Edible ArrangementsEntrepreneurshipFranchising and Franchisees

Numbers never tell the whole story

posted by Tariq Farid February 27, 2020

One of the things I’ve learned over the years as an entrepreneur is that even when you think you know what it’s going to take to make a business successful, there are always unexpected surprises.

I was reminded of that recently as we prepared for and then delivered on our single busiest day of the year, Valentine’s Day. In fact, it turned out to be the single busiest day in our company’s 20-year history!

Taken in total, the numbers are almost unimaginable. Over 275,000 arrangements delivered from coast to coast. More than 14 million strawberries, many dipped in thousands of pounds of chocolate. We shipped over 340,000 decorative boxes as well as vases and other items that make our arrangements so special.

But the numbers don’t come close to telling the whole story.

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Rocky Mountain Chocolate Factory display
Edible Arrangements

Edible is making more sweet news today

posted by Tariq Farid December 23, 2019

This is a very exciting day for all of us at Edible Brands. We are joining forces with Colorado-based Rocky Mountain Chocolate Factory in what I consider to be a groundbreaking, long-term strategic partnership.

This is not an acquisition or merger, although I will be assuming a position on the Rocky Mountain board. Rather this is a partnership that has the potential to significantly grow business for both companies.

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Edible® Brands Announces Major Organizational Changes to Spearhead New Brand Initiatives for 2020
Edible ArrangementsFranchising and Franchisees

Welcoming New Leadership for a Brand Evolution

posted by Tariq Farid October 30, 2019

When I launched Edible Arrangements® in 1999, I was full of passion and ready to WOW our customers. I don’t mean that I just wanted them to be excited or impressed, I literally wanted them to say “WOW” when they received a treat from us. 

And even though 20 years have passed, I am still just as passionate about delivering a WOW-worthy moment to customers today. 

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