Edible ArrangementsFranchising and Franchisees

Happy Valentine’s Day!

posted by Tariq Farid February 12, 2019

At Edible Arrangements® Valentine’s Day kicks off a springtime season of giving, including Easter, Mother’s Day, graduations, and Father’s Day.

The week of Valentine’s Day is our busiest week of the year. On average, we can expect to deliver more than 1.2 million strawberries, 268,000 pieces of pineapple, 66,000 pounds of grapes and 260,000 bunches of kale.

It would be impossible to accomplish this without the hard work and dedication of our franchisees and their teams, who work day in and day out to deliver a wow-worthy gift to our customers. When I first began Edible®, we had barely 600 square feet to work with, and I was personally helping to make each arrangement by hand, and it took days to make only a few. Now, of course, we have streamlined our system in order to fulfill the increased number of orders we experience this time of year.

I hope you will remember Edible Arrangements this Valentine’s Day and Feel Love. Share Love. with your friends and family!

Tariq Farid IFA Hall of Fame Award

Celebrating National Mentoring Month

posted by Tariq Farid January 23, 2019

January kicks off resolution season, the beginning of a new year, and time for a fresh start. It is also National Mentoring Month, something that is particularly special to me. I would not be where I am today without the guidance and mentorship of people who taught me everything from how to run a business to the importance of giving back.

National Mentoring Month was established to focus on the need for mentors in multiple industries and celebrates the positive effect it can have on the next generation. I recently wrote about this topic for Franchising World Magazine’s January issue. The next generation, particularly millennials, will be leading businesses in the future, and it is up to current leaders to ensure that they receive the proper guidance towards their success.

Millennials offer a fresh perspective to franchising, with nearly 72 percent expressing an interest in becoming their own boss – what better avenue is there than franchising? The model allows a young entrepreneur to build their own business with a secure system backing them. But, if millennials do not immediately think of franchising when looking at career options, it is up to us to guide them there.

This next generation values the experience and expertise that a mentor can bring them. There are countless options to seek out that guidance, including the International Franchise Association’s (IFA) NextGen program, which offers resources to prepare the next group of franchisees and entrepreneurs. I have personally been a part of the amazing work NextGen does and have seen it reward hard-working young entrepreneurs who truly deserve it.

During National Mentoring Month, I encourage you to offer your own expertise and advice to the next generation and help prepare them to lead.

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Edible ArrangementsPhilanthropy

Happy Holidays!

posted by Tariq Farid December 21, 2018

As we approach the holidays and the start of a New Year, I wanted to reflect on what an ncredible year of change and growth it has been for not only myself but for Edible Arrangements®. We began the process of moving our headquarters to Atlanta, introduced several new products including our Edible® donuts, and brought in a new CEO, only the second in company history.

The holidays are also an incredibly important time for our foundation, as this is a critical time for those in need. While we make an effort to provide aid all year round, whether it is providing grants for school supplies for teachers at the beginning of the school year, or supporting refugee entrepreneurs, this season is especially important. While most of us enjoy the blessings that come with the holidays, such as time spent with those we love and opening presents, so many of our neighbors are struggling.

This season, I encourage you to think of those who need a helping hand. There are so many ways big and small to make a difference, from sponsoring a child or a family in need by fulfilling their wish list, helping to stock the shelves of a local food pantry to simply spending time with someone who might be lonely during this time of year.

I wish you all a happy and safe holiday season, and we look forward to sharing all of our new foundation initiatives in the new year!


Happy Thanksgiving!

posted by Tariq Farid November 20, 2018

Happy Thanksgiving! As everyone prepares to gather with friends and family this week, I wanted to take a moment to share how very thankful I am for all that I have received in my life and celebrate this season of giving.

One of the greatest blessings in my life, and the one for which I am most thankful, has been my ability to help those in need. My family and I benefitted so much from the help and compassion of others when we moved to America, and I try to offer that same help whenever I can, to those in need.

Thanksgiving is the perfect time to remember those that may need assistance and instill that sense of giving in not only your family but in your employees as well. At Edible Arrangements®, we offer several ways for our employees to help those in our community, including a partnership with Junior Achievement to offer guidance to local school children. Through not only Edible® but through our family foundation, I have always strived to help as many people as possible who may need it, and hope that those who have chosen to work with me do the same.

Before you dig into that turkey, I hope you will take a moment to reflect and appreciate all that you have to be thankful for, and I hope that you resolve to help someone in need this holiday season. I hope you all have a blessed and wonderful Thanksgiving!

Tariq Farid Hall of Fame award

Celebrating National Entrepreneurship Month

posted by Tariq Farid November 15, 2018

November is National Entrepreneurship Month- a month meant to celebrate the tenacious spirit of entrepreneurs and the positive and far-reaching impact they have on our economy.

After achieving my own success as Founder of Edible Arrangements®, it is my passion to use my experience to help other budding entrepreneurs who may not have a mentor to guide them. For those who have the drive to succeed, taking that first step can be the most difficult. For all entrepreneurs who are just starting their journey, there are a few key pieces of advice that I often give to ensure that you boost your business and achieve success.

  • Don’t chase money, it runs really fast. My mother used to always tell me this, and it is critical advice for anyone in business. Do not get wrapped up in the details of making money – focus on building your business and your brand, and the money will follow.
  • Follow the 60%/20%/20% Rule. Spend 60% of your time planning for the future of your business, 20% looking at past decisions, and 20% maintaining the present and managing day-to-day duties. This balance will keep you and your business from getting stuck in a rut and dwelling on the past or future for too long.
  • Always ask yourself, “If I were starting this business today, what would I do differently?” Then see if you can implement those ideas now. This is especially important as you grow and bring on additional responsibilities – take a moment to step back and think about where you started and what your overall mission is.

I hope that these tips are helpful to budding entrepreneurs who may be starting their journey. Join me in celebrating all entrepreneurs during this National Entrepreneurship Month, and make sure to support those who are beginning their journey!