Tariq Farid – Founder of Edible Arrangements ® and Entrepreneur

Edible Arrangements Entrepreneurship News & Press

Recognizing those who are delivering joy and healing in difficult times

posted by Tariq Farid May 15, 2020

One of the things that happens to entrepreneurs as their companies expand and responsibilities change, is that it is easy to lose track of what it was like when you were first starting out and working on the front lines of your business.

I’ve always tried to keep those memories top-of-mind as much as possible. However, in times like this when every day brings new and often unexpected challenges, it is easy for those challenges to take over your entire world and push everything else aside.

That’s why I was so inspired to read stories recently of two Edible team members and their dedication and selflessness in making sure that their customers are taken care of despite the challenges the COVID-19 crisis has presented.

Edible Arrangements Entrepreneurship Franchising and Franchisees

Edible franchisees prove that the comeback can be stronger than the setback

posted by Tariq Farid April 15, 2020

This past Easter weekend reminded me of my very first Easter as a small business owner. I learned a valuable lesson then that remains as true today as it did over two decades ago — the comeback is always stronger than the setback.

Edible Arrangements

Now more than ever, it takes a village

posted by Tariq Farid March 18, 2020

These are difficult and confusing times for all of us, and my prayers and thoughts are with every family and loved one that has been impacted by the COVID-19 virus.

Edible Arrangements Entrepreneurship Franchising and Franchisees

Numbers never tell the whole story

posted by Tariq Farid February 27, 2020

One of the things I’ve learned over the years as an entrepreneur is that even when you think you know what it’s going to take to make a business successful, there are always unexpected surprises.

I was reminded of that recently as we prepared for and then delivered on our single busiest day of the year, Valentine’s Day. In fact, it turned out to be the single busiest day in our company’s 20-year history!

Taken in total, the numbers are almost unimaginable. Over 275,000 arrangements delivered from coast to coast. More than 14 million strawberries, many dipped in thousands of pounds of chocolate. We shipped over 340,000 decorative boxes as well as vases and other items that make our arrangements so special.

But the numbers don’t come close to telling the whole story.

Rocky Mountain Chocolate Factory display

Edible Arrangements

Edible is making more sweet news today

posted by Tariq Farid December 23, 2019

This is a very exciting day for all of us at Edible Brands. We are joining forces with Colorado-based Rocky Mountain Chocolate Factory in what I consider to be a groundbreaking, long-term strategic partnership.

This is not an acquisition or merger, although I will be assuming a position on the Rocky Mountain board. Rather this is a partnership that has the potential to significantly grow business for both companies.

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