I try to take every opportunity I get to honor my Mother. Throughout my life she was always an incredible supporter. No matter how big my dreams got, she was always there to not only share words of belief and encouragement, but also to lend a helping hand whenever I needed one.
After years of planning and hard work by the amazing Edible team, our franchisees and our agency partner Havas, I am very excited to announce that we have officially kicked off our transformation with a new “Edible is ❤ible” campaign. It launches just in time for one of our biggest holidays and the most important day for us all, Mother’s Day.