Edible ArrangementsEntrepreneurshipFranchising and FranchiseesNews & PressTariq FaridTechnology

My Podcast interview with Guy Raz

posted by Alicia Thompson August 22, 2017

Over the years I’ve found that media interviews are important and have really helped to spread the story and brand of Edible Arrangements. The interview I did with Guy Raz of “How I Built This” was a thrill.  I’m a fan of public radio and this show. I used to drive around for hours listening to Guy and always have been an admirer of his work. Today as I drive to visit a franchisee, I often tune in and listen to one of his of his podcasts.

This interview was a joyous ride for me.  Take a listen. Let me know what you think.

EntrepreneurshipTariq Farid

Sharing Growth Strategies With Other Connecticut Business Leaders

posted by Tariq Farid July 25, 2017

I recently had the opportunity to attend an incredible gathering of like-minded individuals for a dynamic event called “90 ideas in 90 minutes!” The Hartford Business Journal brought together executives from the Hartford area to discuss how we grew our businesses and to share the key principles we practice in order to continue to achieve success.

Tariq Farid shares business advice with Connecticut business leadersNine executives from diverse industries including healthcare, marketing, food and beverage, and education gathered to share their 10 best ideas, hence, 90 ideas in 90 minutes! The event was designed to provide other business owners and executives ideas to help them improve their businesses.

These are the 10 ideas that have helped me to succeed in business and continue to expand and grow with Edible Arrangements: Continue Reading

EntrepreneurshipFranchising and Franchisees

JUNE 2017 CELEBRATIONS

posted by Alicia Thompson July 5, 2017

So many things to celebrate in June.  Birthdays, weddings, anniversaries, graduations and of course Father’s Day. Edible Arrangements was there for those special occasions as well as the everyday fresh fruit treats. June was also filled with new store openings, and the renewal of franchise agreements. This infographic shares our news. It rejoices in the hopes and dreams of small business owners across the country.

 

Edible ArrangementsFranchise OpportunitiesFranchising and Franchisees

Celebrating the Global Expansion of Edible Arrangements

posted by Tariq Farid June 16, 2017

In the early days after creating Edible Arrangements, my goal was really pretty simple. I wanted to create a “WOW” moment for customers. Like all new entrepreneurs, I had dreams of growing the business and hoped that maybe someday our products could be a source of enjoyment for people around the world. 

Fast forward, and I could not be happier that we are launching an aggressive international expansion campaign under the direction of the president of Edible Global, Tony Pavese. We are focusing on the GCC (Gulf Cooperative Council), MENA (Middle East and North Africa) and Southeast Asia markets and our goal is to open as many as 100 locations over the next three years. As part of this initiative we are excited to work with World Franchise Associates to help identify prospective development partners in the markets we are focusing on for growth.

This is a very exciting time to be a part of Edible Arrangements as we continue to evolve the brand and our products. And I am happy about this opportunity for our products to become a source of enjoyment for people across the globe — whether it’s a surprise arrangement arriving for a special occasion, a group of friends grabbing a fresh fruit smoothie together or someone with an entrepreneurial spirit realizing their dream by opening their own Edible store.

When I look back at the growth Edible Arrangements has achieved over the past years I’m humbly reminded of all the amazing and hard-working team members, franchisees and millions of customers that have made it possible for us to get to this point. I remember how excited I was when I created my first fruit arrangement and my first customer said, “WOW.” I am equally excited today as we look forward to increasing our global expansion efforts and having the chance to make people around the world say, “WOW.”.