Edible ArrangementsEntrepreneurship

Mom, Small Businesses and the American Dream

posted by Tariq Farid May 6, 2016
Tariq Farid Edible Arrangements Mother's Day bouquet

This weekend represents the single biggest weekend of the year for Edible Arrangements as we celebrate Mother’s Day. It also marks the end of National Small Business Week.

In my case, the two have been instrumental to my success in business and in life.

Without my mother, it’s entirely possible there might never have been an Edible Arrangements.

Without the many passionate small business owners that make up our franchise system, Edible Arrangements would not have enjoyed the dramatic growth that has allowed us to bring happiness to so many people around the world.

Moms really do know best

I’ve told the story many times of how it was my mother that gave me the confidence to pursue the idea of Edible Arrangements. When all the experts were telling me that no one would buy arrangements made out of creatively designed fruit, my mother was convinced it was a great idea and encouraged me not to give up.

“You know your customers better than anyone else,” she would always tell me. “If you believe your idea will work, don’t let anyone else get in the way of your dream.”

She was right, of course. It turns out that moms do always seem to know best.

Start small, but dream big

Which brings me to small business and the people who own them. I started small and while I hoped my business would grow, I really never dreamed that less than 20 years later there would be more than 1,300 Edible Arrangements stores in countries around the world.

And it would never have happened if not for the hundreds of franchisees who were willing to take on the responsibility of business ownership and all the risks, the challenges and, hopefully, the rewards that come with going into business for yourself.

From the outside, Edible Arrangements may look like a large company. But in truth, it is made up of many small business owners. It is made up of men and women just like you and me who show up every day to run their businesses, provide jobs and bring happiness to their friends and neighbors.

One the the greatest pleasures of my life has been having the opportunity to help others pursue their dreams. Many have become dear friends and are as passionate about our business as I am.

This year’s theme for National Small Business Week is “Dream Big. Start Small.”

In fact, that sums up many of the lessons my mother taught me about life and about business.

Somehow it seems appropriate that this week is about honoring both the person that taught me the skills needed to succeed and those who made it possible.

A last-minute gift

As a small business owner at heart, I would be remiss if I didn’t remind you that there is still time to purchase a beautiful Mother’s Day bouquet from Edible Arrangements. It’s guaranteed to make her smile!

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