One of my favorite topics to write about is the incredible franchisees who own Edible Arrangements stores. I get so inspired when I speak to these independent business owners and I feel the privileged to be able to tell their personal stories to you, sharing with you their involvement in the community and what motivates them. These talented people are part of the fabric of communities throughout the country . . . they are your neighbors, friends and members of some of the same organizations as you are.

Throughout the year I will continue to share their stories with you, and include my take on what makes them successful. I will also share some of the business philosophies that I, Edible Arrangements and our franchisees follow, as well as timely business, entrepreneurial and franchise news that may be of interest to you.

To me, one of the most important responsibilities of a business owner is to set both short term and long term goals. Whether you are setting sales goals for the day, week or year, goals for reaching out to current customers, or increasing the number of new customers you want to introduce to your product, articulating goals and the benchmarks you need to reach to attain them, is crucial for your success. Recently we announced that one of Edible Arrangements goals for 2102 is to open 125 new stores in communities throughout the country, and in select international markets. We also announced a goal to expand the Edible To Go product line domestically and internationally. We plan to launch some exciting new bouquets this year (Our R&D team forbids me to say more now!) that will build upon the ‘Wow’ experience our products bring to our customers. Here’s the link to our recent press release announcing these goals so you can read more about them.

Lofty goals –sure! Obtainable goals based on research and data –absolutely! I encourage all of you to set high goals for yourself and your business. Without them, you will have no blueprint to challenge yourself and your business, to grow professionally and personally, or to conquer new areas. Dream big, work hard and never lose confidence in yourself.

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