One of the things that happens to entrepreneurs as their companies expand and responsibilities change, is that it is easy to lose track of what it was like when you were first starting out and working on the front lines of your business.
I’ve always tried to keep those memories top-of-mind as much as possible. However, in times like this when every day brings new and often unexpected challenges, it is easy for those challenges to take over your entire world and push everything else aside.
That’s why I was so inspired to read stories recently of two Edible team members and their dedication and selflessness in making sure that their customers are taken care of despite the challenges the COVID-19 crisis has presented.
When it comes to Edible Arrangements, it’s not just the fruit that is always fresh. Our marketing and product development teams do a tremendous job of continually coming up with fresh new gift ideas. And they have done it again this year.
New to the Edible Arrangements Mother’s Day Gifts collection for 2015 is the beautiful Mother’s Day Signature Berry Box™. This is truly a one-of-a-kind gift that arrives in a custom-designed package that looks like a chocolate dipped strawberry. It then opens to reveal a tiered serving tray featuring a dozen strawberries dipped in gourmet semisweet chocolate and covered with a variety of tempting toppings, including our signature Edible Arrangements MOM heart.
While Valentine’s Day has traditionally been the single busiest day of the year for Edible Arrangements, Mother’s Day is typically the busiest weekend, setting sales records each year for over a decade. Last year, for example, we delivered more than 5.3 million strawberries and over 1.4 million heart shaped pineapples to moms, grandmothers, daughters, aunts, and loved ones nationwide.
In addition to the new Berry Box, which is already creating a lot of excitement, the Edible Arrangements Mother’s Day Collection features a wide variety of fresh fruit arrangements and Dipped Fruit™ boxes. Most popular has been our Mother’s Day Bouquet Special Berry Trio™ filled with fresh fruit and featuring a MOM heart made of fresh pineapple and dipped in semisweet chocolate with a custom white chocolate heart banner. This arrangement also includes a trio of berry varieties artfully arranged in a colorful melamine keepsake bowl that mom can use long after the fruit has been enjoyed.
The reason for the growing popularity of our arrangements is simple. One of the significant trends we have noticed over the past few years is that consumers increasingly are looking for unique alternatives to the old standards for their gifts, and Edible Arrangements offers a smart, delicious option. In addition, because many of our stores will be open and our franchisees will be delivering throughout the entire weekend, our arrangements make great last-minute Mother’s Day gifts.
If you have given Edible Arrangements as a Mother’s Day gift in the past, Thank You, and I hope you will be back again this year. If you have never given an Edible Arrangements for Mother’s Day, I encourage you to take a look at our collection on edible.com/freshnews. I’m sure you’ll find a gift that will make everyone say, “WOW!”