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Entrepreneurship

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Edible ArrangementsEntrepreneurshipFranchising and Franchisees

Numbers never tell the whole story

posted by Tariq Farid February 27, 2020

One of the things I’ve learned over the years as an entrepreneur is that even when you think you know what it’s going to take to make a business successful, there are always unexpected surprises.

I was reminded of that recently as we prepared for and then delivered on our single busiest day of the year, Valentine’s Day. In fact, it turned out to be the single busiest day in our company’s 20-year history!

Taken in total, the numbers are almost unimaginable. Over 275,000 arrangements delivered from coast to coast. More than 14 million strawberries, many dipped in thousands of pounds of chocolate. We shipped over 340,000 decorative boxes as well as vases and other items that make our arrangements so special.

But the numbers don’t come close to telling the whole story.

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Edible Arrangements
Edible ArrangementsEntrepreneurshipTechnology

Keeping a Brand Fresh Requires Constant Change

posted by Tariq Farid March 13, 2019

One of my core beliefs when it comes to business has always been that constant change is necessary to maintain a leadership position in any industry. It’s something I’ve written about in the past, and it remains a critical operating principal with all my Edible® companies.

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Tariq Farid IFA Hall of Fame Award
Entrepreneurship

Celebrating National Mentoring Month

posted by Tariq Farid January 23, 2019

January kicks off resolution season, the beginning of a new year, and time for a fresh start. It is also National Mentoring Month, something that is particularly special to me. I would not be where I am today without the guidance and mentorship of people who taught me everything from how to run a business to the importance of giving back.

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Tariq Farid Hall of Fame award
Entrepreneurship

Celebrating National Entrepreneurship Month

posted by Tariq Farid November 15, 2018

November is National Entrepreneurship Month- a month meant to celebrate the tenacious spirit of entrepreneurs and the positive and far-reaching impact they have on our economy.

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