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Franchising and Franchisees

Edible® Brands Announces Major Organizational Changes to Spearhead New Brand Initiatives for 2020
Edible ArrangementsFranchising and Franchisees

Welcoming New Leadership for a Brand Evolution

posted by Tariq Farid October 30, 2019

When I launched Edible Arrangements® in 1999, I was full of passion and ready to WOW our customers. I don’t mean that I just wanted them to be excited or impressed, I literally wanted them to say “WOW” when they received a treat from us. 

And even though 20 years have passed, I am still just as passionate about delivering a WOW-worthy moment to customers today. 

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Edible Franchisees Join Forces for a Common Cause
Edible ArrangementsFranchising and FranchiseesPhilanthropy

Edible Franchisees Join Forces for a Common Cause

posted by Tariq Farid March 27, 2019

It has always been my philosophy that companies don’t just serve their customers, they have an obligation to serve their entire communities, as well. That’s why philanthropy plays an important role in all my companies, especially Edible Arrangements®.

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Edible ArrangementsFranchising and FranchiseesTariq Farid

Celebrating One Year in IFA’s Hall of Fame

posted by Tariq Farid February 28, 2019

This week, the International Franchise Association (IFA) held their annual conference and I marked one year since I was granted the honor of joining the IFA’s Hall of Fame. It was an incredibly humbling experience to be given this award after such a long entrepreneurial journey.

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Franchising and Franchisees

Providing a Pathway to Business for America’s Veterans

posted by Tariq Farid November 12, 2018

As Veterans Day 2018 – the 100th anniversary of the end of “The Great War,” – approaches, I wanted to take a moment to honor the patriotism and honorable, selfless service to our country demonstrated by America’s veterans. The dedication it takes to serve one’s country is incredibly admirable, and I have always tried to show my appreciation, not only in my daily life, but also in my business practices.

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