One of my core beliefs when it comes to business has always been that constant change is necessary to maintain a leadership position in any industry. It’s something I’ve written about in the past, and it remains a critical operating principal with all my Edible® companies.
Over the years I’ve found that media interviews are important and have really helped to spread the story and brand of Edible Arrangements. The interview I did with Guy Raz of “How I Built This” was a thrill. I’m a fan of public radio and this show. I used to drive around for hours listening to Guy and always have been an admirer of his work. Today as I drive to visit a franchisee, I often tune in and listen to one of his of his podcasts.
This interview was a joyous ride for me. Take a listen. Let me know what you think.