As I have watched events unfold over the past few weeks in response to the murder of George Floyd and other victims of racism, the question I found myself repeatedly asking is, “what can I do personally to make a difference?”
I am not a black man and therefore cannot truly understand the experience of being black in America. I do know, however, that as a citizen of a nation founded on the idea that “all men are created equal,” I have a moral obligation to stand up against racism, injustice and intolerance.
One of my core beliefs when it comes to business has always been that constant change is necessary to maintain a leadership position in any industry. It’s something I’ve written about in the past, and it remains a critical operating principal with all my Edible® companies.
Over the years I’ve found that media interviews are important and have really helped to spread the story and brand of Edible Arrangements. The interview I did with Guy Raz of “How I Built This” was a thrill. I’m a fan of public radio and this show. I used to drive around for hours listening to Guy and always have been an admirer of his work. Today as I drive to visit a franchisee, I often tune in and listen to one of his of his podcasts.
This interview was a joyous ride for me. Take a listen. Let me know what you think.
November is National Entrepreneurship Month and before it’s time to flip the page on the calendar, I’d like to take some time to reflect on the many great entrepreneurs that have taken the leap of business ownership with Edible Arrangements, and those who have inspired my entrepreneur journey along the way.
As I have shared many times before before, I got the entrepreneurial bug at a young age. Even though I was determined to succeed, I never imagined at the time that my single store would some day turn into a global chain with well over 1,000 locations around the world.
At times, I still find it hard to believe all that has happened, but this Thanksgiving weekend I am very thankful that it did.
As every entrepreneur knows, running a business can cause you to question yourself almost on a daily basis. The challenge is overcoming those self-doubts and continuing to move forward to build your business.
That’s why I so admire each and every one of our Edible Arrangements franchisees. I know their challenges. Regardless of their backgrounds, their experiences or even their reason for getting into business for themselves, they all share an entrepreneurial spirit and a passion for business ownership.
The growth and overall success that Edible Arrangements has enjoyed over almost two decades is due to their undeniable dedication and every day I am thankful that they share our vision and enthusiasm for the brand and have allowed us to help them pursue their goal of achieving the American Dream.
There is another group that needs to be thanked, as well. I am forever grateful that I have always had my family and so many good mentors and business associates surrounding me as a young entrepreneur. It is reassuring to know that they are in my corner. And I know each of our successful Edible Arrangements franchisees also depend on supportive and uplifting peers that are helping them take their businesses to the next level.
As part of National Small Business month we will also celebrate Small Business Saturday this weekend. I encourage you to shop local and shop small. And, as an advocate for the small business owners in Edible Arrangements, I encourage you to make one of your purchases from an Edible Arrangements location near you. It’s the best way to show your support of their entrepreneurial journey.
Later this week I will be in Austin speaking to a gathering of franchise professionals about the impact of technology on the future of franchising during the annual FranTech conference, sponsored by the International Franchise Association.