Edible ArrangementsFranchising and FranchiseesTariq Farid

Celebrating One Year in IFA’s Hall of Fame

posted by Tariq Farid February 28, 2019

This week, the International Franchise Association (IFA) held their annual conference and I marked one year since I was granted the honor of joining the IFA’s Hall of Fame. It was an incredibly humbling experience to be given this award after such a long entrepreneurial journey.

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IFA Convention Logo 2016
Edible ArrangementsEntrepreneurshipFranchising and FranchiseesTechnology

An exciting opportunity to help shape the future of franchising

posted by Tariq Farid February 24, 2016

The past weekend was a very special one for several reasons.

First, I was privileged to take my place as part of the International Franchise Association (IFA) board of directors at the organization’s annual convention in San Antonio.

As I have said many times, it is the franchise model that has allowed Edible Arrangements to become a global icon while, at the same time, creating opportunities for our many franchisees to become owners of their own businesses and pursue the American Dream. Continue Reading

Franchising and Franchisees

An opportunity to advance franchising worldwide

posted by Tariq Farid November 2, 2015

For many years I’ve participated in numerous events sponsored by the International Franchise Association (IFA), the world’s premier organization for franchisors, franchisees and industry suppliers. It’s been an honor, as well as an education, to meet the brightest people in franchising through the IFA, and now I’ve been given an opportunity to work with the IFA at the highest possible level as a member of its board of directors. I’m humbled by the recent decision of IFA’s leadership to appoint me to the board beginning in February 2016. Continue Reading

Edible ArrangementsFranchising and FranchiseesNews & Press

Edible Arrangements welcomes Robert Price as new president

posted by Tariq Farid May 18, 2014

Today it is my pleasure to introduce Robert Price as the new President of Edible Arrangements®. This is an incredibly exciting time for the company. As we celebrate our 15th anniversary, we also are embarking on an era that promises dramatic growth opportunities. A lot of our focus over the past year has been on putting the pieces in place that will allow us to take full advantage of these new opportunities. The addition of Rob, with his experience and expertise, significantly enhances the talented leadership team we have in place.

Rob comes to Edible Arrangements with more than two decades of marketing and brand building experience at some of America’s most highly regarded retailers. He most recently served as Senior Vice President and Chief Marketing Officer for CVS/pharmacy, where he led all marketing, advertising, sales promotion, e-commerce, customer insights, store design and customer loyalty programs for the 7,400-store pharmacy chain.

During Rob’s tenure at CVS/pharmacy, the company:

  • Grew retail revenue over $20 Billion.
  • Increased membership in the company’s loyalty program to 69 million households.
  • Drove personalization through new mobile tools, more effective e-mail marketing and the first-of-its-kind personalized digital weekly advertising circular.
  • Nearly doubled online sales and drove a tenfold increase in mobile engagement.
  • Introduced a new store prototype with data-driven variations based on local market conditions.

Rob’s experience also includes leadership positions with convenience retailer Wawa Food Markets and the H-E-B Grocery chain. He also worked for the parent company of Hardees and Roy Rogers restaurants. Rob began his career at The Monitor Company, a management consulting firm.

Rob graduated from Cornell University with a BS in Applied Economics and earned an MBA from the Harvard Business School with high academic distinction. He is also a member of the 2012 class of Henry Crown Fellows at the Aspen Institute, an honor given to just 21 people in the country each year.

On a personal note, Rob and his wife, Sue, have three sons — Sam (16), Max (14) and Jack (12) – and recently celebrated their 20th anniversary.

Rob shares my passion for the importance of creating a culture of service, innovation and collaboration. Like me, he has retail in his blood. His grandparents and great grandparents were shopkeepers, and his personal retail experience includes time on the front line. I have no doubt that Rob’s experience and skills are a perfect match for our leadership needs as we embark on this exciting new era of growth.

Welcome to the Edible Arrangements family, Rob.

Edible to Go Location
Edible ArrangementsFranchising and Franchisees

Coming Soon to a Mall Near You: The Edible to Go Location Is Here!

posted by Tariq Farid July 4, 2013

This is a very exciting time for Edible Arrangements. It gives me great pride to announce the launch of the first Edible to Go Location. Designed to be kiosk-like installations that will reinforce our brand in the public eye and provide quick, delicious and healthy treats to consumers on the go in places like malls, airports, etc., the Edible to Go Location represents a thrilling evolutionary step in our growth.

At this moment, our first Edible to Go Location is in full swing at Mall St. Matthews in Louisville, Kentucky, opening its counters to eager new guests. I want to sincerely thank everyone who helped make this incredibly important dream a reality!

We’ve worked very long and hard to achieve this goal of making our great products available to guests in high traffic locations — where literally thousands of people will be able to see and experience our amazing fresh fruit treats and Guest service every day.

Edible to Go Location

It took a huge team effort on the part of our employees, our vendors and, especially, our outstanding franchise partners Ben and Amanda Hiner to be able to accomplish this feat. I know it will be the beginning of an amazing new day for Edible Arrangements – comparable to the founding of our company itself! – creating tremendous new opportunities for our brand and all our franchise partners, on whom all of our success depends.

There is much more work to be done as we take this wonderful new concept forward from here. But as I mark this occasion, I also want to recognize all the outstanding work that made it happen. Here’s to the first of many terrific Edible to Go Locations on the way. Watch for one coming soon to a mall near you!