As part of a joint program by the International Franchise Association®, the Department of Veteran Affairs and the SMI Center For Business Acceleration, I was asked to share my thoughts on how we’ve been so successful in branding Edible Arrangements® in such as short amount of time. In my opinion, the key to creating an iconic brand is to learn other successful entrepreneurs while surrounding yourself with a talented team of creative professionals. You can watch the full interview with Sales Bench™ below.
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