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Edible Arrangements

Celebrating Dads This Father’s Day

posted by Tariq Farid June 15, 2018

As the years fly, it’s days like Father’s Day that make me realize how special our time is with those we love. It’s a day to celebrate the men in our lives who have spent their years out by the grill, in the garage fixing the car, or being our biggest fans up in the stands. Men can wear many hats, and today we tip ours to all the Fathers out there.

When I was 17-years-old I took a generous $5,000 loan from family friends to open my own flower shop. This loan would change my life, but it was the work ethic that went with it that made all the difference. And I learned a great deal about that from my father. My father worked as a machinist by day and at McDonald’s at night, all to make sure he provided for our family. To help out, I started mowing lawns and had a paper route in our neighborhood, and eventually worked my way up to a small flower shop that led me to create Edible.

Working and supporting each other was how my family stayed afloat, and that hardworking nature is what I can credit my entrepreneurial success to today. Working hard from a young age gave me the determination it took to create Edible. But on top of that, it was the support of my family that got me started on this dream. That was not only a pivotal moment for me and my career but also a shining example of the love of a parent.

Edible soccer ball Father's Day arrangement

Memories like that are reasons we should honor all the Fathers out there. To celebrate your own father this Father’s day, I am happy to share our ‘dadible’ gifts, available at all Edible locations and online. These treats feature gourmet chocolate dipped strawberries and pineapple mustaches with special packaging, custom father’s day boxes, sports-themed fruit arrangements, and more to make him the star of the day!

It’s a special feeling being a dad, so make sure to treat yours right!

Edible ArrangementsNews & Press

Celebrating National Police Week and National Donut Day with “Donut Boy”

posted by Tariq Farid June 1, 2018

When I was younger and creating Edible I never thought I’d be writing about a donut product! But here we are on National Donut Day, celebrating the launch of Edible’s brand new donuts. You might be wondering, how can fruit be a donut? These donut-shaped treats are made with crisp Granny Smith apples and covered in 100 percent real gourmet chocolate. They also come with a variety of topping choices, including a colorful chocolate glaze, sprinkles, caramelized hazelnut crunch, and coconut shavings.

Before we launched our new donuts, we wanted to give back to the community, something that has always been on my heart. A young boy named Tyler caught my attention and the Edible team thought the upcoming National Police Week would be the perfect opportunity to partner with Tyler, the “Donut Boy.”

It’s customary to assume that National Police Week is a week filled with donuts. But for 9-year-old Tyler Carach, every week is National Police Week. Two years ago, Tyler saw four officers in a store, and asked his mom if he could buy them a treat. He used his allowance to buy donuts for the officers, who were incredibly grateful. His mom explained that they were so happy that someone took time to thank them. This small purchase sparked Tyler’s country-wide donut mission to thank every officer in America. Since his first purchase Tyler, now known as “Donut Boy,” has traveled to more than 27 states and personally handed out over 60,000 donuts to police officers. He says “I donut need a reason to THANK a cop” and posts across all of his social media accounts highlighting his travels.

Tyler Carach "Donut Boy" celebrates National Police Week with Edible

Edible was fortunate enough to create a special partnership with Tyler as he was set to honor Minnesota Police Officers for the special week. Claudine, one of our local Edible franchisees, worked with him to offer our brand-new donuts before they were introduced nationwide. Together, Claudine and Edible donated dozens of the new donuts to Tyler to help assist with his deliveries and mission to thank every officer at the Minneapolis Police Department, Roseville Police Department, and St Paul Police Department.

Hearing Tyler’s story reminded me of the creativity and imagination that childhood brings to youth all over the world. It takes creativity, passion and a selfless heart like Tyler’s to envision such an honorable dream of delivering donuts to thank police officers nationwide. Looking through his photos and watching videos of him traveling across the country, it’s easy to spot the heart for service Tyler so clearly has. I’m honored that Tyler let Edible be a small part of his journey in Minnesota and I look forward to seeing him continue to follow his dreams. I have a suspicion they will take him far!

Finally, I have to remind you that Edible donuts are available in stores across the country. As a special treat to WOW you this Friday, participating Edible locations are offering a FREE donut to customers! Find your local Edible store here and treat yourself!

Edible treats
Edible ArrangementsNews & Press

Big News! Edible is expanding and opening a second HQ in Atlanta

posted by Tariq Farid March 15, 2018

This has been a month of incredible change at Edible! We recently announced that we are opening a second headquarters in Atlanta, Georgia. This new office marks a huge step in our next phase of growth and I’m very excited to see how this helps Edible grow. Continue Reading

Edible ArrangementsEntrepreneurshipFranchising and Franchisees

Thank You! to all who made this journey possible

posted by Tariq Farid February 14, 2018


There have been many high points over the course of my entrepreneurial journey, but I can’t think of any that compare to this past Sunday when I was honored with the International Franchise Association’s Hall of Fame Award.

Tariq Farid Hall of Fame award

Receiving the Hall of Fame award from Jay Duke and IFA Board Chair Shelly Sun.

To receive such an incredible honor was humbling.Not long ago I asked a good friend how he was doing and he said, “better than I deserve.” I thought that was an incredible response, and considering what many people are facing, I feel the same way. I am blessed. My LORD has been very merciful and I can never be thankful enough for His blessings.

As I was preparing for the ceremony, I couldn’t help but think of all those that have supported me and influenced me over the years. There are so many people to thank for helping me along the way. It is due to their kindness and generosity of others that I have been able to fulfill many of my dreams.

First, of course, were my wonderful mother and father and all my brothers and sisters.

As many of you know, I arrived with my family in this country as a young boy and we had very little. At 13, I got my first job at a flower shop thanks to the kindness of a small business owner named Charlie Farricielli. If not for him, I likely would have never have had the urge to become an entrepreneur.

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Honoring America’s Heroes on Memorial Day

posted by Tariq Farid May 25, 2017

With the approach of Memorial Day and all the summer kickoff backyard barbecues and pool parties, I once again want to take a moment to pause and reflect on the brave men and women who made the ultimate sacrifice for our country.

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