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Entrepreneurship

Photo of Edible team
Edible ArrangementsEntrepreneurshipFranchising and Franchisees

Numbers never tell the whole story

posted by Tariq Farid February 27, 2020

One of the things I’ve learned over the years as an entrepreneur is that even when you think you know what it’s going to take to make a business successful, there are always unexpected surprises.

I was reminded of that recently as we prepared for and then delivered on our single busiest day of the year, Valentine’s Day. In fact, it turned out to be the single busiest day in our company’s 20-year history!

Taken in total, the numbers are almost unimaginable. Over 275,000 arrangements delivered from coast to coast. More than 14 million strawberries, many dipped in thousands of pounds of chocolate. We shipped over 340,000 decorative boxes as well as vases and other items that make our arrangements so special.

But the numbers don’t come close to telling the whole story.

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Edible Arrangements

Celebrating Dads This Father’s Day

posted by Tariq Farid June 15, 2018

As the years fly, it’s days like Father’s Day that make me realize how special our time is with those we love. It’s a day to celebrate the men in our lives who have spent their years out by the grill, in the garage fixing the car, or being our biggest fans up in the stands. Men can wear many hats, and today we tip ours to all the Fathers out there.

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National small business week Edible
Franchising and Franchisees

Celebrating National Small Business Week

posted by Tariq Farid May 2, 2018

This week, as the country celebrates National Small Business Week, I’d like to look back and reflect on the beginnings of Edible®, when we were just a small store in Connecticut. Looking back on these memories makes me eternally grateful for all of Edible®’s franchisees that have gone on this journey with me. I’m happy to honor all of them as small business owners across America and applaud them for earning their piece of the American Dream. Continue Reading

Edible Arrangements Easter Arrangement
Edible ArrangementsEntrepreneurship

Reflecting on sweet Easter memories

posted by Tariq Farid April 12, 2017

Every year as Easter approaches I pause to think back and remember where this all started, and every year I’m taken back to memories of two special Easter seasons. That’s because Easter is where the story of my entrepreneurial journey as well as the start of Edible Arrangements really began.

In both cases, while I was intimidated by the challenge that starting new businesses presented, each time it reconfirmed my belief in myself and that I was making the right decisions.

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Edible ArrangementsEntrepreneurship

Edible Arrangements offers students fresh look at entrepreneurship

posted by Tariq Farid March 6, 2017

Growing up, both as an entrepreneur and young man, I had many mentors who played key roles into helping shape me into the person I am today. I am forever grateful for them, as they took time to give me and my small business the attention needed at the time.

Because of this, I have made it a mission of mine to help the future generations of entrepreneurs, whether it is globally through the International Franchise Association’s NextGen program or right here at home with the many youth and entrepreneurial programs available to students throughout the community and the region.

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