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Franchising and Franchisees

Maurice Welton
Edible ArrangementsFranchising and Franchisees

Honoring Veterans on Independence Day

posted by Tariq Farid July 2, 2018

Every year on the Fourth of July, in the middle of all the backyard celebrations and fireworks displays, I like to pause and take a moment to remember the great men and women who make holidays like this possible. When I moved to America as a child, I was immediately struck by the patriotism and love for this country that is celebrated every Independence Day. I honor and celebrate all the veterans who make this holiday possible. I’d also like to introduce you to some veterans I’m proud to have in our Edible family.

At Edible, we have many employees and franchisees that have bravely served our country, and I have said for years that veterans make some of the best franchisees. They offer dedicated training, organization skills, and a commitment to teamwork. These qualities are exactly what we look for in franchisees, as we need team members who are not intimidated by the daily challenges of running a business.

Two shining examples of hardworking Edible franchisees are Maurice Welton and Martinez Alexander, two veterans who now operate their own Edible locations in South Texas and Fort Bragg, North Carolina.

Maurice has been an Edible franchisee for years; after being forced to leave his home after Hurricane Katrina, he relocated to McAllen, Texas. Now, Maurice operates five successful stores and has become an important figure in his community. Maurice credits his success to the discipline he developed during his time in the military.

Martinez served for twenty-four years, before fulfilling his lifelong dream of owning his own business. Martinez now owns the only Edible store on a military base, giving members of the military and their families a way to show their love.Martinez Alexander

My enduring support for our veterans makes Edible a perfect partner for the International Franchise Association’s VetFran program, which offers small business ownership opportunities to veterans. Edible has been a proud member for years, and we are always looking to recruit more talented veterans for the Edible family.

While these brave men have shown the power of American entrepreneurship, there are many veterans returning to civilian life who bring positive values and a dedication to hard work. I encourage everyone to hire more veterans and urge all franchisors to bring more veterans into your system.

I hope everyone will join me in honoring these American heroes this Independence Day, and enjoy the holiday!

Edible is Lovible
Edible ArrangementsFranchising and Franchisees

It’s an Excitible time for Edible

posted by Tariq Farid May 6, 2018

After years of planning and hard work by the amazing Edible team, our franchisees and our agency partner Havas, I am very excited to announce that we have officially kicked off our transformation with a new “Edible is ❤ible” campaign. It launches just in time for one of our biggest holidays and the most important day for us all, Mother’s Day.

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National small business week Edible
Franchising and Franchisees

Celebrating National Small Business Week

posted by Tariq Farid May 2, 2018

This week, as the country celebrates National Small Business Week, I’d like to look back and reflect on the beginnings of Edible®, when we were just a small store in Connecticut. Looking back on these memories makes me eternally grateful for all of Edible®’s franchisees that have gone on this journey with me. I’m happy to honor all of them as small business owners across America and applaud them for earning their piece of the American Dream. Continue Reading

Edible ArrangementsEntrepreneurshipFranchising and Franchisees

Thank You! to all who made this journey possible

posted by Tariq Farid February 14, 2018


There have been many high points over the course of my entrepreneurial journey, but I can’t think of any that compare to this past Sunday when I was honored with the International Franchise Association’s Hall of Fame Award.

Tariq Farid Hall of Fame award

Receiving the Hall of Fame award from Jay Duke and IFA Board Chair Shelly Sun.

To receive such an incredible honor was humbling.Not long ago I asked a good friend how he was doing and he said, “better than I deserve.” I thought that was an incredible response, and considering what many people are facing, I feel the same way. I am blessed. My LORD has been very merciful and I can never be thankful enough for His blessings.

As I was preparing for the ceremony, I couldn’t help but think of all those that have supported me and influenced me over the years. There are so many people to thank for helping me along the way. It is due to their kindness and generosity of others that I have been able to fulfill many of my dreams.

First, of course, were my wonderful mother and father and all my brothers and sisters.

As many of you know, I arrived with my family in this country as a young boy and we had very little. At 13, I got my first job at a flower shop thanks to the kindness of a small business owner named Charlie Farricielli. If not for him, I likely would have never have had the urge to become an entrepreneur.

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Edible ArrangementsEntrepreneurshipFranchising and FranchiseesNews & PressTariq FaridTechnology

My Podcast interview with Guy Raz

posted by Joan Huwiler August 22, 2017

Over the years I’ve found that media interviews are important and have really helped to spread the story and brand of Edible Arrangements. The interview I did with Guy Raz of “How I Built This” was a thrill.  I’m a fan of public radio and this show. I used to drive around for hours listening to Guy and always have been an admirer of his work. Today as I drive to visit a franchisee, I often tune in and listen to one of his of his podcasts.

This interview was a joyous ride for me.  Take a listen. Let me know what you think.