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Edible ArrangementsFranchise OpportunitiesFranchising and Franchisees

Celebrating the Global Expansion of Edible Arrangements

posted by Tariq Farid June 16, 2017

In the early days after creating Edible Arrangements, my goal was really pretty simple. I wanted to create a “WOW” moment for customers. Like all new entrepreneurs, I had dreams of growing the business and hoped that maybe someday our products could be a source of enjoyment for people around the world. 

Fast forward, and I could not be happier that we are launching an aggressive international expansion campaign under the direction of the president of Edible Global, Tony Pavese. We are focusing on the GCC (Gulf Cooperative Council), MENA (Middle East and North Africa) and Southeast Asia markets and our goal is to open as many as 100 locations over the next three years. As part of this initiative we are excited to work with World Franchise Associates to help identify prospective development partners in the markets we are focusing on for growth.

This is a very exciting time to be a part of Edible Arrangements as we continue to evolve the brand and our products. And I am happy about this opportunity for our products to become a source of enjoyment for people across the globe — whether it’s a surprise arrangement arriving for a special occasion, a group of friends grabbing a fresh fruit smoothie together or someone with an entrepreneurial spirit realizing their dream by opening their own Edible store.

When I look back at the growth Edible Arrangements has achieved over the past years I’m humbly reminded of all the amazing and hard-working team members, franchisees and millions of customers that have made it possible for us to get to this point. I remember how excited I was when I created my first fruit arrangement and my first customer said, “WOW.” I am equally excited today as we look forward to increasing our global expansion efforts and having the chance to make people around the world say, “WOW.”.

Edible ArrangementsFranchising and Franchisees

Just in time for Father’s Day

posted by Joan Huwiler June 15, 2017

As the country gets ready to celebrate Father’s Day, many fathers and sons still dream of working side by side.  Today, I turned my blog over to Eric Balcerzak, who shares his insights and memories of working alongside his father Ed in their Edible Arrangement stores in Connecticut.   

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My father got into this business after he received an Edible Arrangement as a gift.   After researching the company, he opened his first store in 2004.

By 2015, my father was the owner of four stores operating West Haven, Milford, Bridgeport and Fairfield.  I was 20 years old when I started working in the stores with him.  From the beginning, we had a division of roles and responsibilities in the store.

Working with my dad for 10 years, I got see every aspect of the business.  From cutting and dipping fruit to making arrangements.  When I started, there were maybe 12 choices of arrangements. No apples, just chocolate strawberries. Today, there’s much more personalization  which is good for the customer. Just like any employee, I learned a lot by doing. I got insight and understanding as to why things were done in the business because I was his son.

Two years ago, in the spring, after signing the final papers at Edible headquarters, which would mark my father’s fourth store in the state; we were in the car leaving Wallingford and heading back to Branford. During the drive, my father was saying that he needed to make plans to make me an owner of a store. That’s when I realized I’d proven myself to him.

Sadly, paperwork was never completed. My father died unexpectedly in May 2015. Despite the shock and grief, I kept the business in the family.  I’m the owner of the Milford and West Haven stores.  I sold the other two stores.

I’m in the process of renovating the West Haven store, getting ready to introduce the new product line of fresh fruit smoothies, parfaits and froyo fruit shakes. These products are all part of Edible to Go counter service.  I’m looking forward a grand re-opening to reintroduce the store to the businesses and nonprofits in West Haven.

Edible ArrangementsFranchising and Franchisees

Edible Arrangements celebrates ranking in Franchise 500

posted by Tariq Farid February 1, 2017

For the 12th year in a row, Edible Arrangements has been ranked in the annual Franchise 500 by Entrepreneur magazine. This year we were ranked #42, marking the 10th year in a row for us to be among the Top 50.

No matter how many times we have been honored, I am still humbled every time the new rankings are published. It is a testament to our outstanding team of professionals at the corporate office as well as our dedicated and passionate franchisees around the world. It is because of all of them that we continue to enjoy a position among the elite of franchising. Continue Reading

Edible ArrangementsFranchising and Franchisees

Edible Arrangements celebrates a sweet collaboration with Mr. Chocolate

posted by Tariq Farid December 22, 2016

Known to enjoy some sweet treats myself, I am very excited about the recent announcement that Jacques Torres is sharing his incredible skills and craftsmanship with Edible Arrangements as we add a new Edible Chocolate brand to our product line.

When we began looking at creating a line of chocolates, we knew we wanted something that would be just as delicious as they are beautiful. At the same time, the new line needed to complement to our existing products and we soon discovered that Jacques, known to many as “Mr. Chocolate,” was the perfect partner to make it happen. He is a famed New York City master chocolatier and recipient of the James Beard Award. Adding to his impressive resume, he was the first artisan chocolatier to start from cocoa beans to make his own chocolate.

Now, taking advantage of a culinary career that spans more than four decades, Jacques has created a “WOW-worthy” line of delicious sweets, confirming that we could not have found a better partner for a collaboration. Marrying chocolate with fruits, caramel or nuts, all from scratch and using the finest ingredients that we have all come to know and love, the chocolates he crafted are the perfect compliment to the holiday season!

The chocolate comes in either dark, milk or white premium Belgium chocolate. The hand-crafted chocolate sweets are filled with fruit, including some of my favorites, such as raspberry, pineapple, orange and passion fruit. Jacques has also created mouthwatering options that incorporate caramel and hazelnut crunch as the filling.

I want to personally thank Jacques and the entire Edible Arrangements team for creating these beautiful and delicious treats. And what better time to enjoy them than the holidays!