As I have said many times, I deeply believe that with success comes a responsibility to give back to your community. It is not just a personal value but a value that is shared by the entire Edible Arrangements family. It is the reason we created our Edible Cares program and the reason that Asma and I created the The Tariq Farid Foundation.
We didn’t create these programs for recognition, but rather because we believe that they are important. When we are recognized for our work, however, it is much appreciated and that was the case recently when I traveled to Washington, D.C., to accept the Franchising Gives Back Gold Award from the International Franchise Association (IFA) on behalf of everyone involved in Edible Arrangements and the Tariq Farid Foundation. Continue Reading